Evaluate the financial performance of the Segments of Kroger. Please show all the work/equations and attach any important documents downloaded.
Go to the company’s most recent 10K (either on the investor relations section of their website or the SEC Edgar search
https://www.sec.gov/edgar/searchedgar/companysearch.html
Using the Segment Note (usually note 11) and Income Statement & Balance Sheet, provide an analysis of the company’s performance over the most recent years:
a.What is the growth rate in sales and operating income, in total and by segment?
b.What is the operating margin percentage, in total and by segment, for each period?
c.Use the Dupont formula to evaluate the return on assets by evaluating asset turnover and operating margin.
d.Based on your calculations in part 3, evaluate the performance of the company. Discuss the overall performance and segment performance (growth, profitability).
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