Closing Case Presentation

The Rise of StreamingServices and Decline in
the Power of Cable
Companies
By: Dina Raheema, Hannah Parker, Caroline
Neuhausel, and Spencer Oleson
Does anyone use cable Tv?
…Most of you probably have a
Fire Tv, Roku Tv, or an Apple Tv
“Cutting the Cord”
Question 1: How does the ability to stream content
change consumers’ behaviors?
Porter’s Five Competitive Forces Analysis
Bargaining Power of
Buyers
Threat of Substitutes
Industry Rivalry
STRATEGY
Mercury
Venus
Neptune
It’s the closest planet
to the Sun
Venus is the second
planet from the Sun
It’s the farthest
planet from the Sun
Saturn
Jupiter
Mars
Saturn is composed
mostly of hydrogen
Jupiter is the biggest
planet of them all
Despite being red,
Mars is a cold place
THings to add:
● General summary of
the case
(competitive
advantage?)
● Case Questions (4)
● VRIO Framework?,
Advance Factors of
Production?
● Questions to ask
class
ABOUT THE PRODUCT
Do you know what helps you make
your point clear? Lists like this one:
●
●
●
They’re simple
You can organize your ideas
You’ll never forget to buy milk!
And the most important thing: the
audience won’t miss the point of
your presentation
Question 2:
Mercury
Venus
This planet’s name has
nothing to do with the liquid
metal. It was named after the
Roman messenger god
Venus has a beautiful name
and is the second planet from
the Sun. It’s terribly hot, even
hotter than Mercury
Question 3: Will traditional cable service
providers survive? If so, how?
●
●
●
Traditional cable service providers are in a declining industry and may face challenges, but prolonged survival is possible
through adapting to various methods.
○
Leadership Strategy
○
Niche Strategy
○
Harvest Strategy
○
Divestment Strategy
They could focus on high-quality, exclusive content, offer flexible pricing models, and enhance user interfaces to compete
with streaming services.
The future of traditional cable service providers is also likely to depend on their ability to adapt to the changing media
landscape. Some potential strategies for cable service providers to survive include:
○
Emphasizing high-demand channels
○
Investing in infrastructure
○
Offering streaming services
“This is a quote, words full of wisdom
that someone important said and can
make the reader get inspired”
—SOMEONE FAMOUS
MARKET SHARE
SERIES 01
Mercury is very small
4,500
SERIES 02
2,900
SERIES 03
1,200
SERIES 04
Mars is a cold place
Jupiter is a gas giant
Neptune is the farthest
Follow the link in the graph to
modify its data and then paste the
new one here. For more info, click
here
CORE CUSTOMER AUDIENCES
GENDER
time spent per day watching tv
Venus has a beautiful name and is the
second planet from the Sun
00:40
60%
40%
MALE
FEMALE
01:30
Mercury is the
smallest planet
Mars is actually
a cold place
01:00
00:20
COMPETITOR ANALYSIS
COMPETITOR
STRENGTHS
WEAKNESSES
Jupiter
Here you can list your
competitor’s strengths
Here you can list your
competitor’s weaknesses
Saturn
Here you can list your
competitor’s strengths
Here you can list your
competitor’s weaknesses
Neptune
Here you can list your
competitor’s strengths
Here you can list your
competitor’s weaknesses
MARKET SEGMENTATION
Follow the link in the graph to
modify its data and then paste the
new one here. For more info, click
here
35%
20%
CABLE
SATELLITE
Jupiter is a gas
giant planet
Venus has a
beautiful name
30%
15%
INTERNET
OTHERS
Mars is actually
a cold place
Neptune is the
farthest planet
A PICTURE IS
WORTH A
THOUSANDS
WORDS
PRICING
$12
$20
$26
BASIC
STANDARD
PREMIUM
Saturn is a gas giant
and has several rings
Despite being red,
Mars is a cold place
Venus is the second
planet from the Sun
Big numbers catch your audience’s attention
DISTRIBUTION CHANNELS
PRODUCER
distributor
CONSUMER
provider
CONSUMER
provider
CONSUMER
BUDGET ALLOCATION
JUPITER
MERCURY
NEPTUNE
VENUS
$2,000
$3,100
$400
$1,300
$3,400
$600
$200
$100
$1,700
$800
$2,500
$700
YOU CAN USE A TIMELINE
1953
1986
2019
2052
CHARACTER 01
CHARACTER 02
CHARACTER 03
CHARACTER 04
Venus has a
lovely name
Mars is a very
cold place
Mercury is the
smallest planet
Jupiter is the
biggest planet
MULTIMEDIA
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Right-click on it and then choose “Replace image” (in Google
Slides) or “Change Picture” (in PPT) so you can add yours
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