The company that I chose for this paper is Apple Inc.
Using the template,
Conduct a SWOT analysis. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Review the
SWOT Analysis.
page for more information.
Copy and paste the completed table from the template into your SWOT analysis paper.
Please get in touch with your instructor if you have questions about whether a specific source is appropriate for this assignment. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
You must document any information used from sources in
APA: Citing Within Your Paper
as outlined in the University of Arizona Global Campus Writing Center.
You must include a separate references page formatted according to
APA: Formatting your references list
style as outlined in the University of Arizona Global Campus Writing Center.
In your paper,
Determine what changed objectives or newly implemented interventions are required to improve the company’s position within its market.
Assess the trending performance of the company and provide recommendations for improvement.
NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course.
The SWOT Analysis Paper
must be six double-spaced pages in length (not including title and references pages) and formatted according to
APA Style
as outlined in the Writing Center’s
APA Formatting for Microsoft Word
resource.
must include a separate title page with the following in title case:
title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
must utilize academic voice. resource for additional guidance.
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper
must use at least three scholarly and/or credible sources in addition to the course text.
To assist you in completing the research required for this assignment, review the
Quick and Easy Library Research
must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper
SWOT Analysis
Environment
Strengths
Company
What are the company’s
advantages?
What does the company do well?
What relevant resources does the
company have access to?
What do other people see as the
company’s strengths?
Opportunities
Where are the good opportunities in
front of the company?
What are the interesting trends* the
company is aware of?
Examples:
*Changes in technology and markets
*Changes in government policy related to
the company’s field
*Changes in social patterns, population
profiles, lifestyles, etc.
*Local events
Weaknesses
Threats
What could the company improve?
What does the company do badly?
What should the company avoid?
Does the company face obstacles?
What is the company’s competition
doing?
Are the required specifications for
the company’s job, products, or
services changing?
Is changing technology threatening
the company’s position?
Does the company have bad debt or
cash-flow problems?
Could the company’s weaknesses
seriously threaten the business?
SWOT Analysis
Environment
Company
Strengths
Weaknesses
Opportunities
Threats
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