analyze common-size balance sheet and income statement, envision that you are financial analysts.
Focal Firm: Hilton, Competitors: Hyatt, Marriott, Wyndham
Analyze common-size B/S and I/S:
Identify accounts/items on B/S and I/S that are important to your focal firm Conduct time-series analysis and cross-sectional analysis for important items on common-size B/S and I/S
– Specifically, analyze your focal firm over the period (4 years) (i.e., time-series analysis); analyze company against its three competitors (i.e., cross-sectional analysis)
– Bonus: conduct a combined time-series and cross-sectional analysis. For instance, compare the time-trend of your focal company with the time-trend of its competitors for important items
Some questions to consider:
– Are there any major differences over time and between companies? Do any patterns emerge?
– B/S: what are the company’s largest assets? What proportion of total assets is financed by owners vs. non-owners?
– I/S: what is the level and trend for revenues? What are the major expenses? Are there any unusual or discontinued items? Are they large in magnitude (if the magnitude is large, the items are likely to be material for investors)?
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