BM41S : Sales Management & Practices
Ensuring that salespeople know the ethical and legal framework for their markets, including cultural and global market variations, is a salesforce response to which of the following issues?
A(n) _______ is a salesperson who provides physicians, nurses, and other medical professionals with pertinent information about drugs to support the overall sales effort.
The decision-making process in a modified rebuy buying situation is often referred to as
extensive problem solving.
routinized response behavior.
limited problem solving.
Advertising-driven marketing communications strategies are most appropriate when
trying to close the sale.
the message timing is important.
message flexibility is important.
repetitive contact is important.
Salesforce socialization refers to
the encouragement salespeople get to socialize with their colleagues after work hours.
the process by which salespeople acquire the knowledge, skills, and values essential to perform in their role as salespeople.
the overall social values held by the firm about contemporary issues affecting the firm.
the salesperson’s education concerning the ways other salespeople handle role conflict and role ambiguity.
A _______ asks salespeople to indicate areas of need that could be addressed by sales training.
This influence strategy might involve “office politics” and the use of third parties to influence others.
How would a large direct sales company such as Avon most likely compensate their salespeople?
Salary plus bonuses
Salary plus commission
Which of the following is not one of the four major areas covered by the sales organization audit framework?
Sales management evaluation
Sales organization history
Sales organization environment
Sales management functions
While other methods of performance evaluation were rated very good on job relatedness and reliability criteria, which method received a poor rating?
Graphic rating/checklist method
Management by objectives (MBO)
Behaviorally anchored rating scales (BARS)
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