Assignment 2: In-Depth Audience Analysis

Assignment 2: In-Depth Audience Analysis

Locate your local Chamber of Commerce’s community (Chesapeake, VA) profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:

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· Illustrate the message’s view of the audience and stakeholders based on the written profile.

· Create your own analysis of the community stakeholders and audience using the demographics, geographic, psychographics, sociographic, user graphics, and web graphics described in this chapter.

· Give two recommendations that would improve the message, based on audience analysis.

· Provide your rationale as to why your version would be better than the original.

The assignment will be graded using the following rubric:

Points: 240

Assignment 2: In-Depth Audience Analysis

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Illustrate the message’s view of the audience and stakeholders based on the written profile.

Weight: 20%

Did not submit or incompletely illustrated the message’s view of the audience and stakeholders based on the written profile.

Partially illustrated the message’s view of the audience and stakeholders based on the written profile.

Satisfactorily illustrated the message’s view of the audience and stakeholders based on the written profile.

Thoroughly illustrated the message’s view of the audience and stakeholders based on the written profile.

2. Create your own analysis of the community stakeholders and audience using the demographics, geographic, psychographics, sociographic, user graphics, and web graphics described in this chapter.

Weight: 20%

Did not submit or incompletely created your own analysis of the community stakeholders and audience using the demographics, geographic, psychographics, sociographic, user graphics, and web graphics described in this chapter.

Partially created your own analysis of the community stakeholders and audience using the demographics, geographic, psychographics, sociographic, user graphics, and web graphics described in this chapter.

Satisfactorily

Created your own analysis of the community stakeholders and audience using the demographics, geographic, psychographics, sociographic, user graphics, and web graphics described in this chapter.

Thoroughly

Created your own analysis of the community stakeholders and audience using the demographics, geographic, psychographics, sociographic, user graphics, and web graphics described in this chapter.

3. Give two recommendations that would improve the message, based on audience analysis.

Weight: 20%

Did not submit or incompletely gave two recommendations that would improve their message, based on audience analysis.

Partially gave two recommendations that would improve their message, based on audience analysis.

Satisfactorily

Gave two recommendations that would improve their message, based on audience analysis.

Thoroughly gave two recommendations that would improve their message, based on audience analysis.

4. Provide your rationale as to why your version would be better than the original.

Weight: 20%

Did not submit or incompletely provided your rationale as to why this version would be better than the original.

Partially provided rationale as to why this version would be better than the original.

Satisfactorily provided rationale as to why this version would be better than the original.

Thoroughly provided rationale as to why this version would be better than the original.

5. Clarity

Weight: 10%

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

Weight: 10%

Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage. (Major issues)

Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage. (Many issues)

Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, and spelling, punctuation, or APA usage. (Minor issues)

Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage.

The format of the paper is to be as follows:

· Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.

· Use headers for each of the subjects being covered, followed by your response.

· In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

Outcomes Assessed

· · Assess the business messages communicated to external and internal parties.

· · Use technology and information resources to research issues in business communications.

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