1. Keep your search word short (at most 10 words) 

Google restricts you to ten words. Anything above that is ignored or truncated.

So practice summarizing long search keywords.

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  1. Google interprets single and plural search words/keywords differently 

If you input a term in its singular form and nothing appears, try typing it in its plural form, and vice versa.

  1. Google tends

Google tends to ignore most of the short words such as the, an, was, and, how, I, is, or


  1. Word order is important when searching on Google  

The first word is the most important one 

  1. Choose search words carefully 

Consider a word or synonym that many people are acquainted with before putting it into the search box. Instead of searching for Monday laziness, try Monday blues, and so on.

  1. Keep your search simple 

Use the most basic version of the term you’re looking for. For example, if you want to know what the acronym M.I.A means, you may key in something like ‘M.I.A meaning’ or ‘what is M.I.A in full’. Top search results will show you what M.I.A implies.

  1. Add a few descriptive words to get what you’re searching for. 

For example, a customer provides me with a keyword: bouncing castles, and I want to search the internet for similar content.

If I enter in ‘bouncing castle in Melbourne,’ I’m likely to receive a lot of worthless results, namely sites that sell or rent out bouncing castles. However, I require blog entries with general, educational material about bouncing castles.

In such instance, I may change my keyword to Bouncing castles blogs, Bouncing castles articles, or even Bouncing castles Melbourne.

  1. Use search operatives to get more accurate results 

Many search operatives will give you accurate search results on Google. The ones  commonly used are the plus sign (+) and quotation marks (“)

  1. Don’t ask Google questions like you ask humans 

While Google provides answers to the majority of questions, it is a search engine, not a human being. So, if you want good search results, don’t constantly ask questions. 

  1. Don’t worry about small things

Google has built-in technologies that automatically repair mistakes before processing every search.

Also, it makes no difference whether you write words in lower case or higher case letters; Google will return the same results.

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