You can write high-quality articles and yet have them rejected due to poor article layout.

Correctly formatting your content not only makes them simpler to read, but it also demonstrates professionalism.

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Well-formatted articles save clients the time and effort of re-formatting content. Some of these clients are incredibly busy, and they would prefer to hire a writer who can provide polished work that does not require more edits.

Some clients may even request that you not only write for them, but also submit your material for them. You may use this to negotiate better terms.

However, it is recommended that you look at the client’s website. The website of your customer will provide you a hint on the sort of format that is accepted there.

Most clients will offer you a keyword with no more instructions. Others will send you a test item with no instructions. As a result, you should take advantage of this opportunity to demonstrate to the customer that you are a professional by properly formatting content.

Use the following formatting if you are not given any instructions: 

Font type and Size

Use Calibri; font size 11.5 or New Times Roman; Font size 12 when not given any instructions on the font type and size.

Capitalizing articles on titles

Capitalize all letters in the title of an article where necessary. Titles should also be catchy.

Here are some general guidelines to follow when capitalizing words in titles: by properly formatting articles.

Standard Title Capitalization Rules

  • You should capitalize the first and last word on titles, not considering the part of speech.

  • All nouns, pronouns, verbs, adjectives, adverbs and some subordinating conjunctions should be in capital letters.

  • “To” Should be used as a lowercase, when it is used as or part of an infinitive

  • All articles e.g a, the, an, and prepositions such as at, to, in, besides, and, under should be in lowercase. You should not also forget to write all coordinating conjunctions such as and, for, or, but in lowercase. 

Use numbering and bullets 

Choose one type of bullet points and numberings and ensure you always leave a space between one point and another.


Always submit your article while it is zoomed at 100%. You can, however, zoom it to 500% or 900% because of writing but ensure it is 100% when submitting it.


When creating articles, you should always utilize subheads.

Subheadings make it easier for readers to scan an article. Subheads serve the same function in an article as numbers or bullet points.

Saving Your Article File

Try to make your article’s filename the same as the article title. 

The Length of A Title

Writing long and dull article titles is unprofessional.

Always use brief, snappy titles. Titles should contain terms from the content, however this is not always the case. However, for SEO purposes, you should make sure that the term occurs at the beginning of a phrase.

Article titles should be between 50 and 70 characters long. This is what search engines appreciate.

Spacing Between Words

Joining words is grammatically wrong. Many grammar experts advise against connecting words, although it still occurs.

I appreciate that you may be a rapid typist or that your space bar contains errors, but it does not excuse you from submitting an article without first proofreading it.

Simple errors like these might irritate clients to the point of rejecting your content and canceling your contract.

Use of Bullets 

Bullets are a definite yes since they make reading easier. Always make your important points your preferred bullets.

 Bold Keywords

Keywords should be used in strong characters for search engine optimization, especially on WordPress blogs. Because virtually all articles are uploaded on WordPress sites, I want you to bold all of your keywords.

Bolding keywords will also let a client realize that you employed the keywords appropriately.

Writing keywords in strong characters also ensures that you employ the term the appropriate amount of times to avoid keyword stuffing.

 NOTE: Make sure that the space between bullets and numbers is proper so that they don’t reformat and become jumbled together.

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