Article writing, like other professions, is a technical course. As a result, it contains certain technical phrases that you will need to learn as you advance in your career.

Before you begin writing articles for money online, you should be familiar with the following terms:

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  1. Search Engine Optimization 

SEO stands for Search Engine Optimization. The practice of ranking a website, blog, article, or phrase on Google, Bing, Yahoo, ASK, and other search engines is known as search engine optimization. This is determined by organic traffic and the worth of an article or website.

Every day, millions of websites and articles are developed or produced. All of these compete to be on the top page of search engines in order to gain more traffic (readers) and so generate more money.

However, only a handful make it to the first 10 pages (first page) of search engines. Appearing on Google’s first page is determined by the quality of your material, how you employ keywords, the value of your content to users, and the number of backlinks to your site, among other factors.

This is why many internet companies fight to generate content and employ keywords in such a manner that search engine crawlers prefer them.

They, however, fail to recognize that the usage of keywords is not the only factor considered when ranking websites on the internet. Because the criteria used by search engines to rank websites are commercially sensitive, no one knows what they are.

The better your Google ranking, the more people will find your content and the more money you will generate from adverts and product and service purchases.

For example, if you are given the term “weight loss,” make sure to include it in the title, first paragraph of your article, body of the piece, and conclusion.

The purpose of using keywords in this manner is to assist search engines in indexing your material. Indexing is the act of detecting information online and making it available when a user searches for a certain term used in an article.

Search engines do this through a technique known as crawling, which employs web spiders. Don’t worry about these technical words; you just need to be aware of them if you wish to specialize in SEO.

The majority of clients, on the other hand, define the number of times a certain term should appear in an article. This is why, unless you are writing for your own blog or you see a customer making a mistake in his instructions, you should create an article according to the directions provided by the client.

Making correct judgment is a sure way to win long term clients and maybe get a tip.


Google and other search engines punish blogs for incorrect keyword usage. As a result, they label these blogs as spam sites that should not be online. This will result in a client’s website being suspended or their material ranking low on search engines, which is obviously terrible news for an online business. 

  1. Keyword or Keywords 

A keyword is a letter, word, or phrase that must appear in an article. The keyword should be provided by the requester/client, or you will be required to conduct your own keyword research. The keywords are intended for search engine optimization (To make an article appear and rank higher on search engines).

For example, if our keyword is “weight loss for the elderly,” articles containing that keyword will appear on Google based on their length, quality, and how the keyword was used when creating the content.

You should also be aware that we have both short and long tail keywords. Short keywords are made up of letters, a word, or two or three words. A long tail keyword is a phrase or even an entire sentence.

For example, “weight loss” is a short keyword, whereas “weight loss for the elderly” is a long tail keyword.

Please keep in mind that long tail keywords outperform short tail keywords in search engines. This is due to low competition and fewer people searching for them.

  1. Word count 

The number of words in an article is referred to as its word count. When calculating the word count of an article, we exclude all punctuation marks. Many writing programs, such as word processing software, display the number of words you have written in an article automatically. This can be seen at the bottom-right corner of the word processing page.

However, the word count determines how much you should be paid, though different content mills, freelance sites, and clients pay differently per word. When calculating a word count, article titles and punctuation marks are excluded.

  1. Keyword Density 

The number of times a keyword appears in an article divided by the total number of words in the article is known as keyword density (word count). Keywords in article titles are not considered when calculating keyword density.

If you utilize a keyword once in an article and produce a 100-word piece, the keyword density is 1 divided by 100, or 0.01%.

Article requesters may not directly identify the number of times a term should appear in an article, but instead utilize keyword density. So it will be up to you to perform the math and figure out how many times to utilize the term to reflect the percentage of the keyword density desired.

It should be noted that you may be provided a list of keywords to employ. In this situation, make certain that you utilize all of the keywords together or separately and in equal amounts, as specified in the particular instructions. Unless provided the option to modify them, a keyword or keywords shall be used as specified.

Using alternate keywords and changing the terms is part of white hat SEO, which is highly recommended. If you are given the phrase “weight loss,” you may alternatively use “losing weight,” “slimming,” or “shedding off weight,” among many alternatives.

  1. Keyword Stuffing 

The overuse of keywords in an article is known as keyword stuffing. Many clients perceive keyword stuffing to be the use of keywords more than the specified number of times.

Keywords should be used no more than three or four times in an article: once in the title, once in the introduction, once in the body, and once in the conclusion. The number of times you will utilize a keyword in an article is determined by the word count required, the number of keywords provided, and the keyword variants available.


Let’s look at an example of keyword stuffing using the phrase “earning money online.”


Earning money online is a lifeline in today’s environment. Earning money online has shifted many young people’s perspectives on labor and business. This is why I believe that earning money online is the future of business.

  1. Plagiarism 

Plagiarism is the copying and use of another author’s work. Plagiarism is one of the most delicate and severe difficulties when it comes to working online.

In short, you should NEVER, EVER duplicate someone else’s information and claim it as your own in article writing.

When four or more words are directly lifted from previously indexed information or previously copyrighted content, an article is considered to be plagiarized. This might be an excerpt from a published essay, poetry, or book.

Plagiarism regulations apply even if there are punctuation marks between the words from an article. For example, “losing weight while exercising.”

There are, however, a variety of applications and techniques available to check for plagiarism online. Turnitin and Grammarly software are two notable examples.

  1. Keyword research  

Looking for less competitive keywords to employ when creating an article is what keyword research entails. Keyword research is carried out with the use of keyword research tools.

Among the various keyword research tools available are Google Keyword Tool and Jaaxy Keyword Tool.

Google Keyword Tool is one of the greatest and free keyword tools for researching keywords to utilize while producing web articles.


This is vital to remember since some clients may want you to conduct keyword research and produce high-quality SEO content for them. This will, however, result in more compensation, which every freelance writer desires.

  1. Spinning 

Spinning is the process of altering words in an article, usually from active to passive, to make it look unique. Spinning is a well-known and generally frowned upon sin in Search Engine Optimization. This is due to the fact that it is a form of blackhat SEO, which is strongly prohibited.

Google and other search engines severely penalize blackhat SEO. Spun material is badly written, which is unacceptable in today’s freelance market.

Spinning, on the other hand, is not the same as rewriting an article. Rewriting an article entails paraphrasing it while substituting other vocabulary with relevant equivalents and writing in the active voice. Whitehat SEO, which is highly advised, includes article authoring and re-rewriting an article.

In a nutshell, blackhat SEO is when you employ unethical practices to increase the visibility of your material on search engines. Among these incorrect approaches include overusing a term or keywords, as well as building bogus backlinks. In layman’s terms, blackhat SEO is the practice of deceiving search engines into believing that your material is superior to that of others.

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