BUS402: Strategic Management and Business Policy Week 5 Strategic Plan

Apple inc

.

from an executive’s perspective with the firm, your supervisor has tasked you with creating a strategic plan to grow the business over the next 3 years using this Strategic Plan Template. Continue to access the

Business Insights (GALE)

database in the University of Arizona Global Campus Library online database, which offers company financials, descriptions, history, property, subsidiaries, etc.

Final Project Outline

Your strategic plan must be future-oriented and must include the following:

APA Headings must be used with the headings identified from the

Executive Summary

(on its own page) through Recommended Marketing Positions. page for more information),

followed by a Conclusion, and

finishing on a separate page with your References list.

Executive Summary

An executive summary provides:

An overview of the main points of your report. Please review the UAGC Writing Center section on

Writing an Executive Summary

Company History: Describe the company’s history. Include the 4Ps (Product, Price, Place, and Promotion).

Mission Statement: Examine the company’s mission statement and assess its effect on the organization’s activities.

Situational Analysis

Current Situation: Explain the organization’s current situation (industry, market, and general environment analysis).

SWOT Analysis: Assess the chosen company’s SWOT analysis (strengths, weaknesses, opportunities, and threats), highlighting opportunities for change and addressing contingencies. Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan.

Environmental Scan and Porter’s 5 Forces: Summarize the results of your Environmental Scan and Porter’s 5 Forces. Evaluate the degree to which the results aid in conceptualizing the company’s competitive position in its marketplace.

International Performance: Assess the company’s international performance considering cultural barriers, monetary exchange rates, and political instability.

Operational Planning

Financial Performance: Assess the financial performance and condition of the organization.

Operational Budget and Assessment: Research and assess the company’s operational budget. Assess the performance in terms of key performance indicators. In your analysis, be sure to include relevant profitability ratios. Profitability ratios fall into two categories (a) margin ratios and (b) return ratios. Margin ratios give insight into a company’s ability to turn sales into profit. Return ratios offer several ways to examine how well a company generates a return for its shareholders.

For your focus company, please compute the following financial ratios. Be sure to

Derive the financial figures from the latest annual report or Form 10-K.

Include an APA citation with the page number(s) for the source used.

Provide the equation for the ratio you are calculating.

Show your work.

Ratios

Working Capital Ratio: current assets are divided by current liabilities to establish a company’s ability to meet its current financial obligations.

Price-Earnings (P/E) Ratio: divide the current stock price by earnings per share (EPS) to determine the price investors pay for $1 of a company’s profit.

Return on Assets (ROA): divide net income by total assets to discover the percentage of profit a company earns with the resources it has at its disposal.

Return on Equity (ROE): divide net income by shareholders’ equity to understand how efficiently the company’s management uses the investor’s capital (Liberto, 2021).

Based on the data, evaluate the overall current financial condition of the company.

Assess how your Operational Budget analysis affects your three-year strategic plan.

Recommend an organizational structure regarding the organizational design (Abraham, 2012, section 2.6).

Assess the effect of the strategic plan on the organizational culture.

Strategic Goals: Core Strategies and Tactics

Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you recommend and prioritizing them according to ease of achievement and time to completion.

Prioritized Core Strategies: Prioritize the core strategies, estimating the ease of achievement and time to completion.

Recommended Organizational Structure: Recommend an organizational structure assessing the effect of the strategic plan on organizational culture.

Recommended Marketing Positions: Recommend marketing positions and opportunities for growth in your strategic plan.

Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility (CSR).

Explain your plan to measure the success of your strategic plan.

The Strategic Plan final project

must be ten to twelve double-spaced pages in length (not including title and references pages) and formatted according to APA Style as outlined in the Writing Center’s APA Formatting for Microsoft Word resource.

must include a separate title page with the following in title case:

title of project in bold font

Space should appear between the title and the rest of the information on the title page.

student’s name

name of institution (The University of Arizona Global Campus)

course name and number

instructor’s name

due date

must utilize academic voice. Review the

Academic Voice external site.

resource for additional guidance.

must include an introduction and conclusion paragraph.

Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

must use at least five scholarly/ peer-reviewed and/or credible sources in addition to the course text.

The

Scholarly, Peer-Reviewed, and Other Credible Sources

table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.

To assist you in completing the research required for this assignment, review

Quick and Easy Library Research

tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.