Which statement below about poor experiences and dissatisfaction with an e-commerce site is false?
Walmart saw a sharp decline in conversion rate when its website load time increased from 1 second to 4 seconds.
Amazon.com discovered that for every 100-millisecond decline in site load time, online revenue declined 1 percent.
Of consumers who were dissatisfied with an e-commerce site’s performance, 40 percent were unlikely to ever visit the site again.
Research by Torbit found that as load time increased, the bounce rate declined.
Bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.
In order to avoid litigation, marketers involved in real-time marketing must:
have all messages approved by the brand’s legal team prior to a live event.
develop upfront strategic planning prior to the assembling of war rooms during a live event.
develop only viral marketing messages that are initiated by a consumer or fan posting on social media.
develop policies and rules prior to live events that govern real-time marketing messages.
Social listening can be an excellent source of ideas for branded content pages.
Adam goes to Subway almost weekly and often makes comments on Twitter about his visits. Adam’s patronage of Subway illustrates the brand advocate characteristic of:
member of multiple social networking sites.
quality communication skills.
emotional connection to the brand.
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