While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
Premiums are prizes or gifts consumers receive when purchasing products.
In ad tracking research, if respondents are asked if they have a “general positive feeling about a brand,” the measure obtained is which type of score?
Geocoding allows for combining demographic information, geographic information, and purchase history data.
A data warehouse contains customer information such as customer email addresses, purchase and communication histories, and personal preference profiles.
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