Charlotte Beers at Ogilvy and Mather WorldwideOgilvy and Mather Worldwide is the sixth largest advertising agency in the world. This case examines the process of formulating a vision statement and leading a transformation effort amidst industry changes and organizational crisis. For this assignment, you will assess the vision of Ogilvy and Mather and the vision-creating process. You will also identify strategies used to support the change vision and apply Kotter’s eight-stage framework for managing change to the case. 1. What is the vision of Ogilvy and Mather and what is your assessment of this vision? â€¢ Is the vision clear? â€¢ How does it fit strategically with what the company is doing? â€¢ Who are the most important internal and external stakeholders? â€¢ Does the vision address stakeholders needs and is it aligned with the companyâ€™s goals?2. What is your assessment of the vision-creating process that Beers and her team went through to create the vision? â€¢ Who was involved and was it the right level of involvement? â€¢ How was buy-in created and how effective was Beerâ€™s leadership style? â€¢ Was there resistance to this change and how was it dealt with? 3. Relate Kotterâ€™s eight-stage process to the case. â€¢ Discuss and analyze two stages you feel the organization used effectively and two stages where you felt there could have been significant improvement.
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