This assignment is designed to familiarize you with the four corporate-level strategies– concentration, vertical integration, related diversification, and unrelated diversification. Please read Chapter 6 in the textbook, review the lecture notes, and do some preliminary research on these four corporate-level strategies and analyze a hospitality company’s corporate-level strategy.
Specifically, please answer the following five questions:
Briefly describe the business-unit strategy of concentration;
Briefly describe the business-unit strategy of vertical integration;
Briefly describe the business-unit strategy of related diversification;
Briefly describe the business-unit strategy of unrelated diversification; and
Apply your understanding of the four corporate-level strategies to analyze a hospitality
company that you worked at, are currently working/interning at, or are interested in working for after you graduate. What is its corporate-level strategy? What made you conclude that this company is employing this strategy at its corporate level?
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