By now you should have signed up for the Marketing Week Newsletter which will give you access to the

By now you should have signed up for the Marketing Week Newsletter which will give you access to the “5 Killer Stats” that they publish each week. Some students were uncertain as to how to complete this assignment. The info below will be helpful to you.

The purpose of the 5 Killer Stats Assignment is to have you get into the rhythm of assessing “data” on a continuous basis as it comes into your inbox. Of course, you need a “unit of analysis” in which to assess this incoming data.

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Therefore, please review the most recent 5 Killer Stats (according to Marketing Week; note: you can go back 2 weeks if you like, to open up the number of Killer Stats you review, but this will only work for this week; I’ll explain in class) and assess which of these stats in your view has the most relevance and could potentially impact (either positively or negatively):

1. Your Industry Project; and/or

2. Your career interests and your industry of career choice.

Of course in your written short and sweet write-up (1 page is fine and not to exceed 2 pages) be sure to identify your “units of analysis” (557 industry focus and your career interests) so the reader (me!) understands where you are coming from as you write out your ideas.

This is always a “thought assignment” for which there are no right or wrong answers. Your own assessment and opinion here is what matters given your “units of analysis” (again, be sure to identify these units of analysis in each 5 Killer Stats Assignment).

Remember, the goal here is to get you into the mindset and rhythm of always using the D.I.D. Framework as data flows into your inbox. And as a manager in today’s world, it will be an avalanche in your inbox and workflow.

Marketingweek.com

Our Class industry project is High Tech

My Career interests are in the food industry.

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