Case Study

Case Study – Salim, Hamad and Nasser, and the Client’s Campaign

In a busy marketing agency, Salim, Hamad, and Nasser are part of a team responsible for

managing a high-profile client campaign. Salim, the project manager, sends his secretary to

Hamad’s office to hand him a file that has important documents and instructions about an

important task related to the project with a post-it note saying “As soon as possible!”. Salim

expected the task to be completed within the day. Hamad, already struggling with multiple

assignments, feels overwhelmed but as he has been waiting for promotion for a long time, he

decides not to inform Salim about his mounting workload, hoping to manage it all independently

and to impress him.

As the day progresses, Hamad finds himself buried under an unexpected influx of urgent tasks,

leaving him unable to dedicate sufficient time to Salim’s assignment. Despite his best efforts, he

realizes he will not meet the deadline but hesitates to inform Salim, fearing his disappointment

and his decision to delegate the task to someone else.

Meanwhile, Nasser, who sits nearby and is aware of the task’s importance, overhears Salim

expressing frustration over the delayed completion. Without verifying the situation with Hamad

or Salim, Nasser jumps to conclusions, assuming that Hamad is slacking off and not prioritizing

the project. Frustrated by what he perceives as incompetence, Nasser’s irritation simmers until

it reaches a boiling point.

Approaching Hamad with thinly veiled hostility, Nasser confronts him in front of other colleagues,

shouts at him and accusing him of neglecting his responsibilities out of incompetence and

selfishness, hence putting the client’s campaign at risk of failure. He says in a loud voice, with

the intention of making sure Salim hears him, “You shouldn’t belong to this place because you

care only for your own interests. The company’s interests are the least of your concerns. You are

really selfish” Hamad, taken by surprise at Nasser’s sudden aggression, struggles to respond

amidst the accusatory tone. He defensively explains his workload and how he has been stretched

thin, but Nasser’s anger only escalates, and fueled by his assumption of Hamad’s intentions and

by some old grudge, he was about to start a fistfight.

Salim, hearing the tension from across the office, rushes over to intervene. With a mix of

confusion and concern, he attempts to mediate the situation and clarify the miscommunication.

However, his efforts are hindered by the already heightened emotions in the room.

The Case-study questions:

1. List three oral and three written methods for delivering messages. Did Salim, Hamad and

Nasser choose the best methods for communicating with each other in an effective manner?

Explain.

2. Explain what encoding and decoding mean. Refer to the given scenario to describe how

effective was the communication between the three people. Was the encoding and decoding

successful?

3. Help Hamad by suggesting what he should do next to communicate his workload

constraints to his manager effectively. How can he convince Salim and Nasser that it was not

negligence of his duties but just a matter of time constraint due to his workload?

Requirements of the assignment:

 You are required to write a 1350-1500-word analytical essay that answers the following

given case study questions.

 You are expected to support your arguments with substantial research-based content.

 Concepts of communication should be referred to.

 Use a minimum of five references in both in-text and end-reference list – Harvard

Referencing Style. (References are not included in the word limit.)

Format and Deadline:

 The essay should be uploaded, via Turnitin, before the given deadline, ideally in a word

file (.docx).

 Please ensure you use your name and student ID number as the file name for your

assignment (e.g. Ali ST06708).

 Do not leave the submission of your assignment until the last minute, so that if you

encounter any difficulties submitting your assignment, you have time to resolve them

before the deadline.

ASSIGNMENT BRIEF
Weightage: – 30%
Semester
2
Assignment Title
INDIVIDUAL ASSIGNMENT – Case Study
Module
UG014 – Business
Communication
Start Date:
Due Date:
Year
2023-2024
Assessor:
Ms. Najat Al Kalbani
Internal Verifier:
Dr. Ahmed All Abdali
23 May 2024
Required Work, Format and Grading
You must submit the following by the assignment due date:
 Completed answers to each task, making sure that you fully address each of the outcome
criteria.


Answer all questions separately.
Assignments without TURNITIN report will not be accepted.
Resources:
You need to demonstrate a confident application of the theories to the assignment task. The theoretical
underpinning of your observations and deliberations should also demonstrate a good understanding of
the subject by the way that your analysis is structured.
You can access the Internet to research about the topic. You should demonstrate good academic practice
by the appropriate use of academic texts and journals that are properly referenced.
Guidelines and further information about assignment:
Assignment must be submitted with the “Turnitin” report. If the report generated indicates a
similarity index percentage of 20% or more, a review of your assignment is necessary to ensure
the same is reduced to less than 20%.
Student declaration:
I certify that the work contained in this assignment was researched and prepared by me:
Signature: ___________________________
Date: ___________________
Grades given are subjected to External Verification. No grades are Final
The user ID and Password for submitting the essay through www.TURNITIN.com
is as follows:
Class ID:
the Enrolment Key:
Submission time and date
You should submit the assignment by the time and date mentioned otherwise a ‘NA’ will be
awarded. Fill in the form cover and staple it with your assignment. Make sure that all the relevant
details are complete. Assignments must be submitted by the due date. You may include
diagrams, figures, etc., without word penalty.
Plagiarism Writing
Summary
1. Plagiarism occurs if you use somebody else’s work in an assignment or exam answer but
fail to state where you got the material from. You need to be also very careful about the
amount of words you are using from somebody else’s work.
2. It can happen in any type of assessment where you are given the questions or tasks in
advance.
3. If another student uses your work in his/her answer(s), both you and he/she will be
punished when caught.
4. Punishments for committing plagiarism can be very severe.
Details
Plagiarism is a form of cheating in which students use the work of others and present it as their
own. It may include all or any one of the following –
1. Copy extensively from the work of others (from sources such as books, magazines,
journal, websites etc.) and submit the work as your own.
2. Copy another students’ work and submit it for assessment under your own name.
3. Allow another student to copy your work and then submit it for assessment under their
own name.
What happens if you get caught?
The examining body of CBFS may punish offending students in any manner that they deem fit.
Typical punishments may range from reduction in grades, making students re-sit modules and
even failing students on a module or an entire award. The college considers this form of cheating
as a serious offence. Therefore, be forewarned!
Requirements of the assignment:




You are required to write a 1350-1500-word analytical essay that answers the following
given case study questions.
You are expected to support your arguments with substantial research-based content.
Concepts of communication should be referred to.
Use a minimum of five references in both in-text and end-reference list – Harvard
Referencing Style. (References are not included in the word limit.)
Format and Deadline:



The essay should be uploaded, via Turnitin, before the given deadline, ideally in a word
file (.docx).
Please ensure you use your name and student ID number as the file name for your
assignment (e.g. Ali ST06708).
Do not leave the submission of your assignment until the last minute, so that if you
encounter any difficulties submitting your assignment, you have time to resolve them
before the deadline.
Assignment specification — Case Study:
Case Study – Salim, Hamad and Nasser, and the Client’s Campaign
In a busy marketing agency, Salim, Hamad, and Nasser are part of a team responsible for
managing a high-profile client campaign. Salim, the project manager, sends his secretary to
Hamad’s office to hand him a file that has important documents and instructions about an
important task related to the project with a post-it note saying “As soon as possible!”. Salim
expected the task to be completed within the day. Hamad, already struggling with multiple
assignments, feels overwhelmed but as he has been waiting for promotion for a long time, he
decides not to inform Salim about his mounting workload, hoping to manage it all independently
and to impress him.
As the day progresses, Hamad finds himself buried under an unexpected influx of urgent tasks,
leaving him unable to dedicate sufficient time to Salim’s assignment. Despite his best efforts, he
realizes he will not meet the deadline but hesitates to inform Salim, fearing his disappointment
and his decision to delegate the task to someone else.
Meanwhile, Nasser, who sits nearby and is aware of the task’s importance, overhears Salim
expressing frustration over the delayed completion. Without verifying the situation with Hamad
or Salim, Nasser jumps to conclusions, assuming that Hamad is slacking off and not prioritizing
the project. Frustrated by what he perceives as incompetence, Nasser’s irritation simmers until
it reaches a boiling point.
Approaching Hamad with thinly veiled hostility, Nasser confronts him in front of other colleagues,
shouts at him and accusing him of neglecting his responsibilities out of incompetence and
selfishness, hence putting the client’s campaign at risk of failure. He says in a loud voice, with
the intention of making sure Salim hears him, “You shouldn’t belong to this place because you
care only for your own interests. The company’s interests are the least of your concerns. You are
really selfish” Hamad, taken by surprise at Nasser’s sudden aggression, struggles to respond
amidst the accusatory tone. He defensively explains his workload and how he has been stretched
thin, but Nasser’s anger only escalates, and fueled by his assumption of Hamad’s intentions and
by some old grudge, he was about to start a fistfight.
Salim, hearing the tension from across the office, rushes over to intervene. With a mix of
confusion and concern, he attempts to mediate the situation and clarify the miscommunication.
However, his efforts are hindered by the already heightened emotions in the room.
The Case-study questions:
1. List three oral and three written methods for delivering messages. Did Salim, Hamad and
Nasser choose the best methods for communicating with each other in an effective manner?
Explain.
2. Explain what encoding and decoding mean. Refer to the given scenario to describe how
effective was the communication between the three people. Was the encoding and decoding
successful?
3. Help Hamad by suggesting what he should do next to communicate his workload
constraints to his manager effectively. How can he convince Salim and Nasser that it was not
negligence of his duties but just a matter of time constraint due to his workload?
College of Banking and Financial Studies
UG Studies Program
Standard Valued Rubrics for Assignment: Level 5: Semester 1 and 2
Marks/Grad
es
Criterion
Knowledge
50%
90-100
A
85-89
A-
74-84
B
56-73
C
55-55
D
0-49
F
Shows clear
understanding and
covers all
communication
concepts and their
impacts:
Oral vs Written
Com., Com.
Barriers, Inter vs
Intra personal
Com., Encoding &
Decoding
Touches upon all
relevant
issues/theory.
Concise analysis
Sound
understanding
and covers most
concepts of com.
– A few are
missing
Major facts
are
understood.
About half the
concepts are
missing
Shows some
understanding
of basic
concepts.
About one
third of the
concepts are
covered
Minimal
understandin
g of basic
concepts
Only 1 or 2
concepts are
developed
No
understanding
of the
topic/subject
area. No
aspects
developed
Detailed
coverage of
basic concepts.
Reasonable
coverage of
subtle
issues/theory
Reasoned
argument &
sequencing
Shows
evidence of
understanding
of concepts.
Coverage of
obvious ideas.
Fails to
identify
subtle
issues/theory
. Captures
obvious
ideas.
No or minimal
understanding
of the key
theories/topic
Research
10%
Excellent
referencing and
reading in all areas
Use of up-todate resources.
Well-thought-of
& accurate info.
selected
Appropriate
referencing
Adequate
referencing
and reading.
Weak
reading and
referencing
Poor
referencing.
Shows lack of
reading/refere
nces out of
date
Relevance
10%
All material used is
academic &
relevant
Most material
used is relevant
Some material
repetitive
Excellent
conclusion. Brings
together all
concepts and adds
an original
perspective
Intelligent
conclusion.
Good application
of knowledge
Some
repetitive
matters.
Irrelevant
Weak
conclusion
and content.
Satisfactory
application
of
ideas/theory
No relevance
to subject
matter
Conclusion
10%
Discussion
shows
relationship to
com. concepts
Methods
incorporate
modifications
used
Analysis
20%
Conclusion in
place but key
points
missing.
Reasonable
application of
knowledge
Poor
conclusion.
Poor
knowledge
application.