MGT401 – Strategic Management (case study)
I.Case study Read carefully the case No.26 from your textbookentitled “Rocky Mountain Chocolate Factory Inc.(2008): Recipe for Success” (Authors: Annie Phan and Joyce Vincelette) and answer the following questions: 1)Briefly discuss the different functional strategies of the corporation (marketing, operations, distribution, HR, finance, and purchasing). 2)Describe the competitive position of the company. Briefly explain which type of competitive strategy is used. 3)What is/are the type(s) […]