Describing Data

3 Describing Data
It’s common in business to analyze and discuss data. But, there’s a lot of data available and it’s important that the message with each is clear, concise, and cohesive. Using a visual such as a chart or graph helps convey the message to ensure the main idea is understandable.Audience: A sales team that you support
Skills you will practice: Composing a clear and concise message that supports data
Knowledge you will gain: Addressing what’s important to your audience and how to clearly and concisely guide them in understanding the data presented.
Instructions: Write a description of the graph. Cite a fictional source for the data.

•Audience: Sales team responsible for the large client companies (Kent, Lincoln, Mersey, York)•Purpose: To identify the critical client to maintain; assume we are at the end of 2019 and looking at the forecast for 2020•Context: The team lost a few key clients in 2019. There’s concern about the strategy for the clients remaining.

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Describing Data
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Format: Online text, 1 paragraph
Assignment Value: 10 points
Criteria for Success: Writer addresses sales team’s questions. Paragraph starts with reader-centered topic sentences, followed by relevant supporting details. Source of data is cited. Tone recognizes the reader at an appropriate level.

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