Discussion

When writing your post, you should consider the four different strategies for entering the global market:

Direct and indirect exporting

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Licensing and franchising

Joint ventures

Foreign direct investment

In your post, you will

Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.

Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.

Explain what strategies these companies used when entering the global economy.

What prior research was conducted?

How well did they understand their target marketing environment?

Analyze the export marketing strategies the companies used.

What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?

What lessons did they learn from their success in the global marketplace?

Your initial discussion post should be 300 words or more and must reflect at least two theories or frameworks discussed in the text (do not forget in-text citations). Cite your textbook and any other sources used to support your ideas.

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