Chapter 9 - Microeconomics - Custom Scholars
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Chapter 9 – Microeconomics

question
economic cost
answer
the payment that must be made to obtain and retain the services of a resource. the sum of explicit and implicit costs.
question
explicit costs
answer
the monetary payments it makes to those from whom it must purchase resources that it does now own. remember that these costs are opportunity costs because every monetary payment used to purchase outside resources necessarily involves forgoing the best alternatives that could have been purchased with the money.
question
implicit costs
answer
the opportunity costs of using the resources that it already owns to make the firm's own product rather than selling those resources to outsiders for cash. present, but not obvious costs. non-expenditure costs.
question
accounting profit
answer
Revenue less Explicit Costs
question
normal profit
answer
the normal amount of accounting profit that you would have earned in another business venture.
question
economic profit
answer
Revenue less Explicit Costs less Implicit Costs. If this is $0.00 you are doing exactly as well as you could in any other business venture. If this is >$0.00 you are doing better than you could in any other business venture. Allocative efficiency increases as firms are led by their profit signals to produce more of what consumers want the most. Simply put, it directs how resources are allocated in the economy.
question
short run
answer
a period too brief for a firm to alter its plant capacity, yet long enough to permit a change in the degree to which the plant's current capacity is used. Fixed Plant Period. However, the firm can vary its output by applying larger or smaller amounts of labor, materials, and other resources to that plant. It can use its existing plant capacity more or less intensively.
question
long run
answer
a period long enough for it to adjust the quantities of all the resources that it employs, including plant capacity. Variable Plant Period. also includes enough time for existing firms to dissolve and leave the industry or for new firms to be created and enter the industry.
question
total product (TP)
answer
the total quantity, or total output, of a particular good or service produced.
question
Total Product Curve
answer
illustrates how total product is related to a variable input. the shape: emerges steeply from 0 then begins to flatten out and drops off.
question
marginal product (MP)
answer
the extra output or added product associated with adding a unit of a variable resource, in this case labor, to the production process.
____________=change in total product/change in labor input

it will ultimately diminish, not because successive workers are less skilled or less energetic, but because the firm is using more workers relative to the amount of plant and equipment available. you will eventually run out of space to work.
question
Marginal Product Curve
answer
shows how marginal product is related to a variable input. is the slope of the total product curve. upward slope is due to increasing marginal returns; downward slope is due to decreasing marginal returns. reflects the law of diminishing marginal returns.
when TP is at a maximum, MP is at 0,
when TP declines, MP becomes negative.
question
average product (AP)
answer
also called labor productivity, is output per unit of labor input:
____________=total product/units of labor
question
Average Product Curve
answer
illustrates how average product is related to a variable input. displays the same tendencies as marginal product.
it increases, reaches a maximum, then decreases as more and more units of variable resources are added.
question
law of diminishing returns
answer
assumes that technology is fixed (techniques of production do not change). States that as successive units of a variable resource (raw materials, energy, labor) are added to a fixed resource (land or capital), beyond some point the extra, or marginal, product that can be attributed to each additional unit of the variable resource will decline.
question
fixed costs
answer
costs that do not vary with changes in output. costs that are incurred at all levels of output, including zero.
question
variable costs
answer
costs that change with the level of output. costs that can be controlled or altered in the short run by changing production levels.
question
total cost
answer
________=total fixed cost + total variable cost
will be different at each level of output
question
average fixed cost (AFC)
answer
________= TFC / Qty
must decline as output increases, because the fixed costs are spread out over a larger and larger output. also referred to as spreading the overhead
question
average variable cost (AVC)
answer
________=TVC / Qty
question
average total cost (ATC)
answer
_______=TC/Qty
question
marginal cost
answer
_______=change in TC/change in Q
the extra, or additional, cost of producing one more unit of output.
question
economies of scale or
economies of mass production
answer
explains the downsloping part of the long-run ATC curve. as plant size increases, a number of factors will for a time lead to lower average costs of production. labor specialization, managerial specialization, efficient capital, learning by doing
question
diseconomies of scale
answer
increases in the ATC of producing a product as the firm expands the size of its plant (output) in the long run
question
constant returns to scale
answer
unchanging ATC of producing a product as the firm expands the size of its plant (output) in the long run
question
minimum efficient scale
answer
the lowest level of output at which a firm can minimize long-run average costs.
question
natural monopoly
answer
a relatively rare market situation in which average total cost is minimized when only one firm produces the particular good or service
question
Fixed Costs (FC)
answer
those costs that do not vary with changes in output.
question
Variable Costs (VC)
answer
those costs that change with the level of output.
question
Total Cost (TC)
answer
the sum of fixed cost and variable cost at each level of output.
question
Average Fixed Cost (AFC)
answer
__________=TFC/Q
question
Average Fixed Cost Curve
answer
the curve starts out high but falls as output increases because a fixed cost is spread out over more product.
question
Average Variable Cost (AVC)
answer
___________=TVC/Q
question
Average Variable Cost Curve
answer
initially falls because of increasing marginal returns but then rises because of diminishing marginal returns. is generally U shaped. production is relatively inefficient at low levels of production, become more efficient at greater levels of production, but then become inefficient again due to crowding.
question
Average Total Cost (ATC)
answer
___________= TC/Q
question
Average Total Cost Curve
answer
shows the relationships between ATC and qty produced. at small production quantities, the ATC are high, with more production, costs decrease then eventually rise. the vertical sum of AVC and AFC
question
Marginal Cost (MC)
answer
is the extra or additional cost of producing one more unit of output. costs the firm can control directly and immediately.
___________________= change in TC/change in Q
question
Marginal Cost Curve
answer
is a consequence of the law of diminishing marginal returns.
is a mirror image of the marginal product curve.
intersects the AVC and ATC curves at their respective minimum points.
is not related to the AFC curve, because fixed costs do not change with additional output.
question
Long-Run ATC Curve
answer
also called a planning curve. is made up of segments of the short-run ATC curves for the various plant sizes that can be constructed. shows the lowest ATC at which any output level can be produced given time to make adjustments in plant size. is a bumpy curve with a limited number of possibilities. is smooth with unlimited possibilities.
question
Long Run Economies of Scale
answer
contributes to labor specialization, managerial specialization, efficient capital, learning by doing. an increase in all resources will cause a more than proportionate increase in output. lower ATC
question
Long Run Diseconomies of Scale
answer
main factor causing this is the difficulty of efficiently controlling and coordinating a firm's operations as it becomes a large-scale producer. an increase in all inputs will cause a less-than proportionate increase in output. ATC will increase. the rising portion of the long-run cost curves illustrates this.
question
Constant Returns to Scale
answer
a wide range of output may exist between the output at which economies of scale end and diseconomies of scale begin. long-run average cost does not change. an increase in all inputs will cause a proportionate increase in output. ATC is constant.
question
Long-Run Minimum Efficient Scale
answer
the lowest level of output at which a firm can minimize long-run average costs.
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question
economic cost
answer
the payment that must be made to obtain and retain the services of a resource. the sum of explicit and implicit costs.
question
explicit costs
answer
the monetary payments it makes to those from whom it must purchase resources that it does now own. remember that these costs are opportunity costs because every monetary payment used to purchase outside resources necessarily involves forgoing the best alternatives that could have been purchased with the money.
question
implicit costs
answer
the opportunity costs of using the resources that it already owns to make the firm's own product rather than selling those resources to outsiders for cash. present, but not obvious costs. non-expenditure costs.
question
accounting profit
answer
Revenue less Explicit Costs
question
normal profit
answer
the normal amount of accounting profit that you would have earned in another business venture.
question
economic profit
answer
Revenue less Explicit Costs less Implicit Costs. If this is $0.00 you are doing exactly as well as you could in any other business venture. If this is >$0.00 you are doing better than you could in any other business venture. Allocative efficiency increases as firms are led by their profit signals to produce more of what consumers want the most. Simply put, it directs how resources are allocated in the economy.
question
short run
answer
a period too brief for a firm to alter its plant capacity, yet long enough to permit a change in the degree to which the plant's current capacity is used. Fixed Plant Period. However, the firm can vary its output by applying larger or smaller amounts of labor, materials, and other resources to that plant. It can use its existing plant capacity more or less intensively.
question
long run
answer
a period long enough for it to adjust the quantities of all the resources that it employs, including plant capacity. Variable Plant Period. also includes enough time for existing firms to dissolve and leave the industry or for new firms to be created and enter the industry.
question
total product (TP)
answer
the total quantity, or total output, of a particular good or service produced.
question
Total Product Curve
answer
illustrates how total product is related to a variable input. the shape: emerges steeply from 0 then begins to flatten out and drops off.
question
marginal product (MP)
answer
the extra output or added product associated with adding a unit of a variable resource, in this case labor, to the production process.
____________=change in total product/change in labor input

it will ultimately diminish, not because successive workers are less skilled or less energetic, but because the firm is using more workers relative to the amount of plant and equipment available. you will eventually run out of space to work.
question
Marginal Product Curve
answer
shows how marginal product is related to a variable input. is the slope of the total product curve. upward slope is due to increasing marginal returns; downward slope is due to decreasing marginal returns. reflects the law of diminishing marginal returns.
when TP is at a maximum, MP is at 0,
when TP declines, MP becomes negative.
question
average product (AP)
answer
also called labor productivity, is output per unit of labor input:
____________=total product/units of labor
question
Average Product Curve
answer
illustrates how average product is related to a variable input. displays the same tendencies as marginal product.
it increases, reaches a maximum, then decreases as more and more units of variable resources are added.
question
law of diminishing returns
answer
assumes that technology is fixed (techniques of production do not change). States that as successive units of a variable resource (raw materials, energy, labor) are added to a fixed resource (land or capital), beyond some point the extra, or marginal, product that can be attributed to each additional unit of the variable resource will decline.
question
fixed costs
answer
costs that do not vary with changes in output. costs that are incurred at all levels of output, including zero.
question
variable costs
answer
costs that change with the level of output. costs that can be controlled or altered in the short run by changing production levels.
question
total cost
answer
________=total fixed cost + total variable cost
will be different at each level of output
question
average fixed cost (AFC)
answer
________= TFC / Qty
must decline as output increases, because the fixed costs are spread out over a larger and larger output. also referred to as spreading the overhead
question
average variable cost (AVC)
answer
________=TVC / Qty
question
average total cost (ATC)
answer
_______=TC/Qty
question
marginal cost
answer
_______=change in TC/change in Q
the extra, or additional, cost of producing one more unit of output.
question
economies of scale or
economies of mass production
answer
explains the downsloping part of the long-run ATC curve. as plant size increases, a number of factors will for a time lead to lower average costs of production. labor specialization, managerial specialization, efficient capital, learning by doing
question
diseconomies of scale
answer
increases in the ATC of producing a product as the firm expands the size of its plant (output) in the long run
question
constant returns to scale
answer
unchanging ATC of producing a product as the firm expands the size of its plant (output) in the long run
question
minimum efficient scale
answer
the lowest level of output at which a firm can minimize long-run average costs.
question
natural monopoly
answer
a relatively rare market situation in which average total cost is minimized when only one firm produces the particular good or service
question
Fixed Costs (FC)
answer
those costs that do not vary with changes in output.
question
Variable Costs (VC)
answer
those costs that change with the level of output.
question
Total Cost (TC)
answer
the sum of fixed cost and variable cost at each level of output.
question
Average Fixed Cost (AFC)
answer
__________=TFC/Q
question
Average Fixed Cost Curve
answer
the curve starts out high but falls as output increases because a fixed cost is spread out over more product.
question
Average Variable Cost (AVC)
answer
___________=TVC/Q
question
Average Variable Cost Curve
answer
initially falls because of increasing marginal returns but then rises because of diminishing marginal returns. is generally U shaped. production is relatively inefficient at low levels of production, become more efficient at greater levels of production, but then become inefficient again due to crowding.
question
Average Total Cost (ATC)
answer
___________= TC/Q
question
Average Total Cost Curve
answer
shows the relationships between ATC and qty produced. at small production quantities, the ATC are high, with more production, costs decrease then eventually rise. the vertical sum of AVC and AFC
question
Marginal Cost (MC)
answer
is the extra or additional cost of producing one more unit of output. costs the firm can control directly and immediately.
___________________= change in TC/change in Q
question
Marginal Cost Curve
answer
is a consequence of the law of diminishing marginal returns.
is a mirror image of the marginal product curve.
intersects the AVC and ATC curves at their respective minimum points.
is not related to the AFC curve, because fixed costs do not change with additional output.
question
Long-Run ATC Curve
answer
also called a planning curve. is made up of segments of the short-run ATC curves for the various plant sizes that can be constructed. shows the lowest ATC at which any output level can be produced given time to make adjustments in plant size. is a bumpy curve with a limited number of possibilities. is smooth with unlimited possibilities.
question
Long Run Economies of Scale
answer
contributes to labor specialization, managerial specialization, efficient capital, learning by doing. an increase in all resources will cause a more than proportionate increase in output. lower ATC
question
Long Run Diseconomies of Scale
answer
main factor causing this is the difficulty of efficiently controlling and coordinating a firm's operations as it becomes a large-scale producer. an increase in all inputs will cause a less-than proportionate increase in output. ATC will increase. the rising portion of the long-run cost curves illustrates this.
question
Constant Returns to Scale
answer
a wide range of output may exist between the output at which economies of scale end and diseconomies of scale begin. long-run average cost does not change. an increase in all inputs will cause a proportionate increase in output. ATC is constant.
question
Long-Run Minimum Efficient Scale
answer
the lowest level of output at which a firm can minimize long-run average costs.

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