Market Structure Exam - Custom Scholars
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Market Structure Exam

question
2 questions every firm must answer
answer
1. What price to charge?
2. How many units to produce?
question
Perfect Competition
answer
many different sellers, nearly identical products, no barriers to entry
question
4 conditions of PC
answer
numerous participants, homogeneous product, freedom of exit and entry, perfect information
question
Numerous participants
answer
many buyers and many sellers, small.ij relation to total sales, no single buyer or seller can affect prices
question
Homogeneous product
answer
no product differentiation exists, buyers indifferent to sellers
question
Freedom of Exit and Entry
answer
new firms can enter the market easily, no unusual expenditures, legal impediments
question
Perfect Information
answer
well-informed buyers and sellers (prices, quality, sources of supply)
question
pricetakers
answer
no control over price charged
question
Total Revenue
answer
Price x Quantity
question
Marginal Revenue
answer
the change in total revenue from an additional unit sold
question
Profit Maximizing Rule
answer
MR=MC
question
Resource Allocative Efficiency (RAE)
answer
efficiently dividing resources (land, labor, capital, entrepreneurship) (P=MC)
question
price
answer
value buyers place on g/s produced by firm
question
marginal cost
answer
value of resources (L, L, K) used in production
question
3 Conditions of Firm
answer
normal Profit/break even, positive economic profit, negative economic profit/economic loss)
question
Normal Profit/breakeven
answer
P=ATC, TR-TC=0
question
Positive Economic Profit
answer
P>ATC, TR>TC
question
Negative Economic Profit
answer
P<ATC, TR<TC
question
Stay Open and Operate at Loss
answer
when TR>TVC or P>AVC
question
Shut Down
answer
if TR<TVC or P<AVC
question
Shut Down Loss
answer
AFC x Q
question
Operating Loss
answer
(ATC - P) x Q
question
Short Run
answer
firms will produce as long as price (MR) is greater than AVC
question
Long Run
answer
number of firms isn't fixed
question
If Economic Profit in Long Run
answer
firms will enter an industry, output will increase, shifting industry supply curve outward
question
Conditions of Long-Run Perfectly Competitive Equilibrium
answer
must be maximizing profit, economic profit is zero, don't change amount of capital used in production
question
Long-Run Perfectly Competitive Equilibrium
answer
Q*= (MR = MC) = P = SRATC = LRATC
question
Monopolies
answer
one firm producing goods, no close substitutes, significant barriers to entry exist
question
Public Franchise
answer
right granted to firm by government that permits the firm to produce a g/s and excludes all others from doing the same
question
Licensing
answer
radio and tv stations, physicians, dentists, lawyers
question
Patents and Copyrights
answer
encourages invention and innovation, exclusive right to produce a g/s or by means of a specific process for a specific period of time
question
Control over Resource
answer
ALCOA owned every bauxite in US and gained monopoly over aluminum
question
Profit Maximization in Pure Monopoly
answer
monopolists are price searchers, more discretion and control over pricing
question
Single-Price Monopolist
answer
all buyers pay the same price
question
First Case Against Monopolies
answer
monopolies don't achieve RAE
question
Second Case Against Monopolies
answer
price charged by monopolies is greater than PC firms and they produce less than PC firms
question
Consumer Surplus (CS)
answer
difference between max price buyers are willing to pay and what they actually paid
question
Deadweight Loss (DWL)
answer
amount buyers value the additional output over and above the costs of producing the additional output
question
Price Discrimination
answer
charge different prices to different people and price differences do not reflect cost differences
question
Perfect Price Discrimination
answer
seller charges the highest price each consumer would be willing to pay for the product
question
Second Degree Price Discrimination
answer
seller charges a uniform price per unit for one specific quantity and lower price per unit for and additional quantity
question
Third Degree Price Discrimination
answer
seller charges different prices in different markets or charges a different price to different groups of buyers
question
Under perfect price discrimination:
answer
there's no consumer surplus and no deadweight loss because firms achieve RAE
question
Conditions of Price Discrimination
answer
seller must exercise some control over price, distinguishment of buyers, reselling goods must be impossible or too costly
question
Theory of Oligopolies
answer
smallish number of firms, many buyers, take into account expected reaction of other firms, significant barriers to entry
question
mutually interdependent
answer
actions of one firm influence the actions of others
question
collusion
answer
cooperation towards a fraudulent end
question
Cartel Model
answer
act as if they were one monopolist that have assigned output quotas to each individual firm
question
Cartels do 2 things
answer
1. restrict output
2. increase prices (price-fixing)
question
Problem with Cartels
answer
illegal, deciding output, and difficult to sustain
question
Incentive to Cheat
answer
by breaking the agreement, a firm captures a larger share of the market and a higher profit
question
Game Theory Model
answer
reach an optimal decision through strategic behavior, including awareness of interdependence and anticipating moves of other firms
question
Explicit Price Collusion
answer
conspiracy in restraint of trade under US Antitrust law
question
Implicit Price Collusion
answer
multiple firms make the same pricing decisions without explicitly contacting each other
question
Monopolistic Competition Characteristics
answer
many sellers, product differentiation, free entry and exit, collusion is difficult, downward-sloping demand curve, advertising, more substitutes
question
Goals of Advertising
answer
shift demand curve to the right and convince buyers that no other substitute is as good (more inelastic demand curve)
question
PC and MC Comparisons
answer
zero economic profit in the long run due to barriers of entry
question
Societal Gains
answer
differentiation of products (variety)
1 of 58
question
2 questions every firm must answer
answer
1. What price to charge?
2. How many units to produce?
question
Perfect Competition
answer
many different sellers, nearly identical products, no barriers to entry
question
4 conditions of PC
answer
numerous participants, homogeneous product, freedom of exit and entry, perfect information
question
Numerous participants
answer
many buyers and many sellers, small.ij relation to total sales, no single buyer or seller can affect prices
question
Homogeneous product
answer
no product differentiation exists, buyers indifferent to sellers
question
Freedom of Exit and Entry
answer
new firms can enter the market easily, no unusual expenditures, legal impediments
question
Perfect Information
answer
well-informed buyers and sellers (prices, quality, sources of supply)
question
pricetakers
answer
no control over price charged
question
Total Revenue
answer
Price x Quantity
question
Marginal Revenue
answer
the change in total revenue from an additional unit sold
question
Profit Maximizing Rule
answer
MR=MC
question
Resource Allocative Efficiency (RAE)
answer
efficiently dividing resources (land, labor, capital, entrepreneurship) (P=MC)
question
price
answer
value buyers place on g/s produced by firm
question
marginal cost
answer
value of resources (L, L, K) used in production
question
3 Conditions of Firm
answer
normal Profit/break even, positive economic profit, negative economic profit/economic loss)
question
Normal Profit/breakeven
answer
P=ATC, TR-TC=0
question
Positive Economic Profit
answer
P>ATC, TR>TC
question
Negative Economic Profit
answer
P<ATC, TR<TC
question
Stay Open and Operate at Loss
answer
when TR>TVC or P>AVC
question
Shut Down
answer
if TR<TVC or P<AVC
question
Shut Down Loss
answer
AFC x Q
question
Operating Loss
answer
(ATC - P) x Q
question
Short Run
answer
firms will produce as long as price (MR) is greater than AVC
question
Long Run
answer
number of firms isn't fixed
question
If Economic Profit in Long Run
answer
firms will enter an industry, output will increase, shifting industry supply curve outward
question
Conditions of Long-Run Perfectly Competitive Equilibrium
answer
must be maximizing profit, economic profit is zero, don't change amount of capital used in production
question
Long-Run Perfectly Competitive Equilibrium
answer
Q*= (MR = MC) = P = SRATC = LRATC
question
Monopolies
answer
one firm producing goods, no close substitutes, significant barriers to entry exist
question
Public Franchise
answer
right granted to firm by government that permits the firm to produce a g/s and excludes all others from doing the same
question
Licensing
answer
radio and tv stations, physicians, dentists, lawyers
question
Patents and Copyrights
answer
encourages invention and innovation, exclusive right to produce a g/s or by means of a specific process for a specific period of time
question
Control over Resource
answer
ALCOA owned every bauxite in US and gained monopoly over aluminum
question
Profit Maximization in Pure Monopoly
answer
monopolists are price searchers, more discretion and control over pricing
question
Single-Price Monopolist
answer
all buyers pay the same price
question
First Case Against Monopolies
answer
monopolies don't achieve RAE
question
Second Case Against Monopolies
answer
price charged by monopolies is greater than PC firms and they produce less than PC firms
question
Consumer Surplus (CS)
answer
difference between max price buyers are willing to pay and what they actually paid
question
Deadweight Loss (DWL)
answer
amount buyers value the additional output over and above the costs of producing the additional output
question
Price Discrimination
answer
charge different prices to different people and price differences do not reflect cost differences
question
Perfect Price Discrimination
answer
seller charges the highest price each consumer would be willing to pay for the product
question
Second Degree Price Discrimination
answer
seller charges a uniform price per unit for one specific quantity and lower price per unit for and additional quantity
question
Third Degree Price Discrimination
answer
seller charges different prices in different markets or charges a different price to different groups of buyers
question
Under perfect price discrimination:
answer
there's no consumer surplus and no deadweight loss because firms achieve RAE
question
Conditions of Price Discrimination
answer
seller must exercise some control over price, distinguishment of buyers, reselling goods must be impossible or too costly
question
Theory of Oligopolies
answer
smallish number of firms, many buyers, take into account expected reaction of other firms, significant barriers to entry
question
mutually interdependent
answer
actions of one firm influence the actions of others
question
collusion
answer
cooperation towards a fraudulent end
question
Cartel Model
answer
act as if they were one monopolist that have assigned output quotas to each individual firm
question
Cartels do 2 things
answer
1. restrict output
2. increase prices (price-fixing)
question
Problem with Cartels
answer
illegal, deciding output, and difficult to sustain
question
Incentive to Cheat
answer
by breaking the agreement, a firm captures a larger share of the market and a higher profit
question
Game Theory Model
answer
reach an optimal decision through strategic behavior, including awareness of interdependence and anticipating moves of other firms
question
Explicit Price Collusion
answer
conspiracy in restraint of trade under US Antitrust law
question
Implicit Price Collusion
answer
multiple firms make the same pricing decisions without explicitly contacting each other
question
Monopolistic Competition Characteristics
answer
many sellers, product differentiation, free entry and exit, collusion is difficult, downward-sloping demand curve, advertising, more substitutes
question
Goals of Advertising
answer
shift demand curve to the right and convince buyers that no other substitute is as good (more inelastic demand curve)
question
PC and MC Comparisons
answer
zero economic profit in the long run due to barriers of entry
question
Societal Gains
answer
differentiation of products (variety)

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