Marketing Chapter 10 (Pricing and Value) - Custom Scholars
Order Now
Home » Flash Cards » Marketing Chapter 10 (Pricing and Value)

Marketing Chapter 10 (Pricing and Value)

question
Value-Based Pricing
answer
Uses buyers perceptions of value, not seller's cost, as the key to pricing
question
Value Added
answer
The enhancement a company gives its product or service before offering the product to customers so as to distinguish the product from its homogeneous competitors
question
Good value pricing
answer
Any pricing strategy that tries to split value creation somewhat evenly between a firm and its customers. This is in contrast to raising prices as high as consumers will pay or pushing them as low as the company can afford
question
Every Day Low Price (EDLP)
answer
A pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping
question
Hi-Low Pricing
answer
A pricing strategy where a firm charges a high price for an item and later when the item's popularity has passed, sell it to customers by giving discounts or through clearance sales
question
Cost-based pricing
answer
Setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk.
question
Cost + pricing
answer
Pricing by adding a standard markup to the cost of the product
question
Break-even pricing
answer
Pricing based on fixed costs, variable costs, and total revenues, and there is no profit or a target profit
question
Competition based pricing
answer
Setting prices based on competitors strategies, prices, costs, and market offerings
question
Elastic demand
answer
A situation in which consumer demand is sensitive to changes in price
1 of 10
question
Value-Based Pricing
answer
Uses buyers perceptions of value, not seller's cost, as the key to pricing
question
Value Added
answer
The enhancement a company gives its product or service before offering the product to customers so as to distinguish the product from its homogeneous competitors
question
Good value pricing
answer
Any pricing strategy that tries to split value creation somewhat evenly between a firm and its customers. This is in contrast to raising prices as high as consumers will pay or pushing them as low as the company can afford
question
Every Day Low Price (EDLP)
answer
A pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shopping
question
Hi-Low Pricing
answer
A pricing strategy where a firm charges a high price for an item and later when the item's popularity has passed, sell it to customers by giving discounts or through clearance sales
question
Cost-based pricing
answer
Setting prices based on the costs of producing, distributing, and selling the product plus a fair rate of return for effort and risk.
question
Cost + pricing
answer
Pricing by adding a standard markup to the cost of the product
question
Break-even pricing
answer
Pricing based on fixed costs, variable costs, and total revenues, and there is no profit or a target profit
question
Competition based pricing
answer
Setting prices based on competitors strategies, prices, costs, and market offerings
question
Elastic demand
answer
A situation in which consumer demand is sensitive to changes in price
Continue to order Get a quote

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code BEGOOD

Order Now
seoartvin escortizmir escortelazığ escortbacklink satışbacklink saleseskişehir oto kurtarıcıeskişehir oto kurtarıcıoto çekicibacklink satışbacklink satışıbacklink satışbacklink