Mid Term managerial econ ch 1-5 - Custom Scholars
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Mid Term managerial econ ch 1-5

question
ECONOMIC ANALYSIS AND DECISIONS
answer
1. Demand Analysis
2. Production and Cost Analysis
3. Product, Pricing, and Output Decisions
4. Capital Expenditure Analysis
question
ECONOMIC, POLITICAL, AND SOCIAL ENVIRONMENT
answer
1. Business Conditions (Trends, Cycles, and Seasonal Effects)
2. Factor Market Conditions (Capital, Labor, and Raw Materials)
3. Competitors' Reactions and Tactical Response
4. Organizational Architecture and Regulatory Constraints+-
question
Managerial economics
answer
1. the application of microeconomics to problems faced by decision-makers in the private, public, and not-for-profit sectors.
2. assists managers in efficiently allocating scarce resources, planning corporate strategy, and executing effective tactics.
question
Decision making Elements
answer
1. establish the objectives
2. identify the problem
4. examination of potential solutions
5. analysis of the relative costs and benefits
6. sensitivity analysis
7. implementation of the decision
question
Effective managers
answer
1. Teamwork skills
2. the ability to motivate teams
question
Economic profit
answer
The difference between total revenue and total economic cost. Economic cost includes a "normal" rate of return on the capital contributions of the firm's partners.
2. Helps determines the type and quantity of goods and services that are produced and sold, as well as the resulting derived demand for resources.
question
Economic costs
answer
should always be thought of as opportunity costs—that is, the costs of attracting a resource such as investment capital from its next best alternative use.
question
Innovation theory of profit
answer
1. above-normal profits are the reward for successful innovation
2. We'd expect high-profit areas to attract investment.
3. We'd expect low-profit areas to lose investment.
question
Shareholder wealth
answer
1. A measure of the value of a firm.
2. Shareholder wealth is equal to the value of a firm's common stock, which, in turn, is equal to the present value of all future cash returns expected to be generated by the firm for the benefit of its own
question
Shareholders are
answer
principals
question
managers are
answer
agents
question
Agency costs
answer
Costs associated with resolving conflicts of interest among shareholders, managers, and lenders.
1. grants of restricted stock or deferred stock options to structure executive compensation in such a way as to align the incentives for management with shareholder interests.
2. internal audits and accounting oversight boards to monitor management's actions. These initiatives strengthen the firm's corporate governance.
3. bonding expenditures and fraud liability insurance to protect the shareholders from managerial dishonesty.
4. Complex internal approval processes designed to limit managerial discretion, but which prevent timely responses to opportunities.
question
NPV was invented to
answer
1. to value bonds where all the cash flows are known and guaranteed by contract.
*No one possesses a right to receive profit or surpluses in an NFP enterprise.
question
Managers should concentrate on
answer
- maximizing shareholder value alone only if three conditions are met.
1. complete markets
2. no significant asymmetric information
3. known recontracting costs.
question
Public goods
answer
Goods that may be consumed by more than one person at the same time with little or no extra cost, and for which it is expensive or impossible to exclude those who do not pay
question
Cost-benefit analysis
answer
A resource-allocation model that can be used by public sector and not-for-profit organizations to evaluate programs or investments on the basis of the magnitude of the discounted costs and benefits.
question
NFP spending
answer
Normally constrained by a budget ceiling
the goals actually used in practice can be any one of the following
1.Maximize the benefits for given costs
2.Minimize the costs while achieving a fixed level of benefits
3.Maximize the net benefits (benefits minus costs).
question
COMPLETE MARKETS
answer
liquid markets for firm's inputs and by-products (including polluting by-products).
question
No asymmetric information
answer
Future input costs are part of the present value of expected cash flows.
question
Shareholders have a residual claim
answer
on the firm's net cash flows.
question
All other stakeholders have
answer
have contractual expected returns
question
4 Important Fundamental Microeconomic Concepts
answer
1. demand and supply
2. marginal analysis
3. net present value
4. the meaning and measurement of risk
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Demand and supply simultaneously
answer
determine equilibrium market price
question
supply and demand are
answer
explicitly rates per unit time period
question
Demand
answer
-A potential concept often distinguished from the transactional event of "units sold."
-the potential sales concept of customer traffic
question
supply
answer
is like scenario planning for operations than it is like actual production, distribution, and delivery.
question
Equilibrium market price results
answer
from the interaction of demanders and suppliers involved in an exchange
question
a supplier's variable cost will
answer
also influence the market price observed
question
equilibrium price in a marketplace is related
answer
1. intrinsic use value
2. Production cost
3. input scarcity
question
Marginal Use Value
answer
The additional value of consumption of one more unit
*The greater the utilization already, the lower the use value remaining.
question
marginal utility
answer
The use value obtained from the last unit consumed.
question
Individual Demand Curve
answer
the greatest quantity of a good demanded at each price the consumers are willing to buy, holding other influences constant
question
demand schedule (demand curve)
answer
-the simplest form of the demand relationship.
-It's a list of prices and corresponding quantities of a commodity that would be demanded by some individual or group of individuals at uniform prices.
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demand functions
answer
The relationship between quantity demanded perunit of time and all the determinants of demand.
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Substitute goods
answer
Alternative products whos edemand increases when the price of the focal product rises.
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Complementary goods
answer
Complements in consumption whose demand decreases when the price of the focal product rises
question
supply function
answer
A relationship between quantity supplied and all the determinants of supply.
question
Supply schedule
answer
is a list of prices and corresponding quantities that an individual or group of seller's desires to sell at uniform prices
question
changes in the price (P) of the good or service will result
answer
only in movement along the given supply curve
question
As with demand, a movement along a supply curve is referred to as a
answer
change in the quantity supplied, while holding constant other determinants of supply.
question
supply curve
answer
A relationship and quantity supplied per unit time, holding other determinants of supply constant.
question
marginal analysis
answer
A basis for making various economic decisions that analyzes the additional (marginal) benefits derived from a particular decision and compares them with the additional (marginal) costs incurred.

-One of the most useful concepts in microeconomics.
"marginal cost equals marginal revenue
-Long-term investment decisions (capital expenditures) also are made using marginal analysis decision rules
-marginal analysis instructs decision makers to determine the additional(marginal) costs and additional (marginal) benefits associated with a proposed action.
-Only if the marginal benefits exceed the marginal costs should the action be taken.
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Marginal return as the difference between marginal benefits and marginal costs
answer
then an equivalent optimality condition is that the level of the activity should be increased to the point where the net marginal return is zero.
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When costs and benefits occur at approximately the same time,
answer
the marginal decision rule applies.
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present value
answer
The value today of a future amount of money or a series of future payments evaluated at the appropriate discount rate.
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Risk
answer
A decision-making situation in which there is variability in the possible outcomes, and the probabilities of these outcomes can be specified by the decision maker.
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probability
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The percentage chance that a particular outcome will occur.
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expected value
answer
The weighted average of the possible outcomes where the weights are the probabilities of there spective outcomes
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standard deviation
answer
A statistical measure of the dispersion or variability of possible outcomes.
question
coefficient of variation
answer
The ratio of the standard deviation to the expected value. A relative measure of risk
question
Average profit increases
answer
as long as marginal profit exceeds average profit.
question
Maximizing average profit doesn't
answer
doesn't maximize total profit.
question
We will be using the bell curve and the concepts around it to help
answer
us make critical decisions about our analysis.
question
Demand analysis
answer
Provides the insights necessary for marketing teams to manage demand effectively.
Helps forecast unit sales to inform operations decisions.
Projects the revenue portion of a firm's cash flow stream for financial planning.
(1)It provides the insights necessary for the effective management of demand.
(2)It aids in forecasting sales and revenues.
(3) It projects the revenue portion of a firm's cash flow stream.
question
Price elasticity of demand
answer
A measure of the sensitivity of quantity demanded to a change in one of the factors influencing demand
* price, advertising, promotions, packaging, or income levels.
question
The demand schedules
answer
-the simplest form of the demand relationship
a list of prices and corresponding quantities of a -- --^product or service that would be demanded over a particular time period
-the lower the price, the greater the quantity demanded
question
Substitution effect
answer
as the price declines, the good becomes relatively cheaper. A rational consumer maximizes satisfaction by reorganizing consumption until the marginal utility in each good per dollar is equal. We buy more.
question
-Purchasing power effect
answer
as the price of goods declines, the consumer can purchase more of all goods since his or her real income increases. So, as the price falls, we typically buy more.
question
law of demand"
answer
The movement down a single demand schedule.
question
A shift of demand schedule
answer
Demand schedules shift when one of the determinants of demand discussed
Example: gas guzzler cars had lower sales when gas prices went up.
question
Purchasing Power
answer
When the price of a good declines, the effect of this decline is that the purchasing power of the con-sumer has increased (purchasing power effect of the price change)
Consumers Savings= increased purchasing power

Which could mean the ability to purchase more
Sign and magnitude of the purchasing power effect of a price change has to do with the positioning and targeting decisions in the firm's marketing plan
whether the product is upscale or down market positioned and at whom the product is targeted.
question
Substitution Effects
answer
Result of price decline, the rational consumer can increase their satisfaction or utility by purchasing more of the good whose price has declined and less of the substitutes. (substitution effect of the price change)

Example: decrease in the relative price of movies versus restaurantmeals leads to an increase in the quantity demanded of movies.

the combined impact of the purchasing power and substitution effects, a decline in the price will always have a positive impact on the quantity demanded income-superior goods and services
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Implicit Demand Function
answer
Qd = F(P, PS,PC,Y,A,AC,N,Cp,Pe,Ta,T=S,Target;Switching Cost;Positioning)
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Targeting
answer
The subject of extensive marketing research using surveys, focus groups, and statistical analysis.

Inclinations and declinations of potential target customer groups before signing their promotions and ad campaigns.
question
as purchasing power rises, any goods and services that the target households perceive as
answer
inferior to some preferable substitute will likely experience declining unit sales.
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Demand Determinants
answer
Controlled by management
price, advertising, product quality, and customer service
outside the direct control of the firm
disposable income and the prices of competitors' products
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Elasticity
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a ratio of the percentage change in quantity to the percentage change in a determinant
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Ceteris Paribus
answer
all other things remaining unchanged
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price elasticity of demand
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The ratio of the percentage change in quantity demanded to the percentage change in price assumes that all other factors influencing demand remain unchanged.
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Marginal revenue
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The change in total revenue results from a one-unit change in quantity demanded.
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Firms should always seek to raise prices for products
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discovered occupying the inelastic range of their demand.
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The most important determinant of the price elasticity of demand
answer
is the availability and perceived closeness of substitutes.
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Income elasticity
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The ratio of the percentage change in quantity demanded to the percentage change in income assumes that all other factors influencing demand remain unchanged.
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For most products, income elasticity is expected to be positive
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that is, Ey>0. Such goods are referred to as income-superior goods.
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Those goods having a calculated income elasticity t
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that is negative are called inferior goods.
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Advertising elasticity
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measures the responsiveness of sales to changes in advertising expenditures as measured by the ratio of the percentage change in sales to the percentage change in advertising expenditures.
The higher the advertising elasticity coefficient EA, the more responsive sales are to changes in the advertising budget.
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Cross price elasticity measured between Products A and B are positive =
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the two products are referred to as substitutes for each other.
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A negative cross-price elasticity, on the other hand, indicates that
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the two products are complementary.
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Factors that affect demand change simultaneously
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determine their combined impact on the quantity demanded.
Advertising expenditures and competitors' prices are expected to remain the same in the next period.
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Specification of the model
answer
formulate the demand model, select a Functional Form
Estimate the parameters
Develop forecasts from the model
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Dependent Variable
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quantity in units, quantity in dollar value (as in sales revenues)
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Independent Variables
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variables thought to influence the quantity demanded
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Simple Linear Regression: Assumptions
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The dependent variable is random.

A straight-line relationship exists.

Each value of X is associated with a probability distribution, p(y|x), of possible values of the Y. The error term has a mean of zero and a finite variance.
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A regression equation can be used to
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make predictions concerning the value of Y, given any particular value of X.
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A measure of the accuracy of estimation with the regression equation can be obtained by
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Calculating the standard deviation of the errors of prediction (also known as the standard error of the estimate).
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Econometrics
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is a collection of statistical techniques available for estimating such relationships
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measuring demand relationships
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Regression
correlation analysis
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inverse demand function
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identifies the maximum price that can be charged
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standard error of the estimate
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The standard deviation of the error term in a regression model.
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coefficient of determination
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A measure of the proportion of total variation in the dependent variable that is explained by the independent variable(s).
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Autocorrelation
answer
-An econometric problem characterized by the existence of a significant pattern in the successive values of the error terms in a linear regression model.
-Negative autocorrelation reflects an undershooting and overshooting process like purchases of storable consumer goods
-Positive autocorrelation can result from cyclical and seasonal variation in economic variables.
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Heteroscedasticity An econometric
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Problem characterized by the lack of a uniform variance of the error terms surrounding the regression line.
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Multicollinearity An econometric
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Problem characterized by a high degree of intercorrelation among explanatory variables in a regression equation.
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Identification problem
answer
-A difficulty encountered in empirically estimating demand function by regression analysis.
-This problem arises from the simultaneous relationship between two functions, such as supply, and demand.
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the shareholder value of a firm depends on
answer
accurately forecasting these components of the expected future cash flows.
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GDP=
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Gross Domestic Product
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Forecasting significance
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*Both public and private enterprises operate under conditions of uncertainty.
•Management wishes to limit this uncertainty by predicting changes in cost, price, sales, and interest rates.
•Accurate forecasting can help develop strategies to promote profitable* trends and to avoid unprofitable ones.
•A forecast is a prediction concerning the future. Good forecasting will reduce, but not eliminate, the uncertainty that all managers feel.
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Forecasting Techniques
answer
1. Deterministic trend analysis
2. Smoothing techniques
3. Barometric indicators
4. Survey and opinion-polling techniques
5. Macro econometric models
6. Stochastic time-series analysis
7. Forecasting with input-output tables
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The accuracy of a forecasting model is
answer
measured by how close the actual variable, Y, ends up to the forecasting variable.
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A root mean square error
answer
RMSE, is used to evaluate the accuracy of a forecasting model; smaller the value of RMSE, greater the accuracy.
question
two major categories for forecasting the value of a particular variable
time-series data
answer
time-series data- A series of observations taken on an economic variable at various points in time.

Cross-sectional data- Series of observations taken on different observation units (e.g., households, states, or countries) at the same point in time
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1. secular trends
2. cyclical variations
answer
1. Long-run changes (growth or decline) in an economic time-series variable.
2. Major expansions and contractions in an economic series that usually are longer than a year in duration.
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seasonal effects
answer
Variations in a time series during a year that tend to appear regularly from year to year.

Estimated by: Ratio-to-Trend Method (assumes that the trend value is multiplied by the seasonal effect)
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Dummy Variables
answer
is a variable that normally takes on one of two values—either 0 or 1.
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Random fluctuations
answer
an economic series may be influenced by random factors that are unpredictable such as hurricanes, floods, and tornados, as well as extraordinary government actions like a wage-price freeze or a declaration of war.
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Linear Trends
answer
A linear time trend may be estimated by using least-squares regression analysis to provide an equation of a straight line of "best fit."
Linear time trend forecasting is easy and inexpensive to do, but it is generally too simple and inflexible to be used in many forecasting circumstances.
Constant rate of growth time trends is one alternative.
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SMOOTHING TECHNIQUES
answer
A smoothing forecast method is used to eliminate distortions arising from random variations.
Best when data series tends to change slowly between periods
assumes that a repetitive underlying pattern can be found in the historical values of a variable that is being forecast.
taking an average of past observations, smoothing techniques attempt to eliminate the distortions arising from random variation in the series
are cheap to develop and inexpensive to operate.
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Survey and opinion-polling
answer
they may help to uncover if consumer tastes are changing or if business executives begin to lose confidence in the economy
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•Macroeconomic surveys include:
answer
-Plant and equipment expenditure plans
-Plans for inventory changes and sales expectations
-Consumer expenditure plans
-Sales force polling
-Surveys of consumer intentions
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Quantitative easing
answer
Expansionary monetary policy focused on longer term bonds and mortgage backed securities.
question
transaction risk exposure
answer
A change in cash flows resulting from contractual commitments to pay in or receive foreign currency.
question
translation risk exposure
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An accounting adjustment in the home currency value of foreign assets or liabilities.
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operating risk exposure
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A change in cash flows from foreign or domestic sales resulting from currency fluctuations.
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Sterilized interventions
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Central bank transactions in the foreign exchange market accompanied by equal off setting transactions in the government bond market, in an attempt to alter short-term interest rates without affecting the exchange rate.
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Arbitrage
answer
Buying cheap and selling elsewhere for an immediate profit.
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Speculation
answer
Buying cheap and selling later for a delayed profit (or loss).
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relative purchasing power parity
answer
A relationship between differential inflation rates and long-term trends in exchange rates.
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law of comparative advantage
answer
A principle defending free trade and specialization in accordance with lower relative cost.
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absolute cost advantage
answer
A comparison of nominal costs in two locations, companies, or economies.
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real terms of trade
answer
Comparison of relative costs of pro-duction across economies.
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internal hedge
answer
A balance sheet offset or foreign payables offset to fluctuations in foreign receipts attributable to exchange rate risk.
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free trade area
answer
A group of nations that have agreed to reduce tariffs and other trade barriers.
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value at risk
answer
The notional value of a transaction exposed to appreciation or depreciation because of ex-change rate risk.
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Maquiladora
answer
A foreign-owned assembly plant in Mexico that imports and assembles duty-free components for export and allows owners to pay duty only on the "value added."
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parallel imports
answer
which occur any time a foreign export product is purchased in one EU country for resale in another EU country.
1 of 125
question
ECONOMIC ANALYSIS AND DECISIONS
answer
1. Demand Analysis
2. Production and Cost Analysis
3. Product, Pricing, and Output Decisions
4. Capital Expenditure Analysis
question
ECONOMIC, POLITICAL, AND SOCIAL ENVIRONMENT
answer
1. Business Conditions (Trends, Cycles, and Seasonal Effects)
2. Factor Market Conditions (Capital, Labor, and Raw Materials)
3. Competitors' Reactions and Tactical Response
4. Organizational Architecture and Regulatory Constraints+-
question
Managerial economics
answer
1. the application of microeconomics to problems faced by decision-makers in the private, public, and not-for-profit sectors.
2. assists managers in efficiently allocating scarce resources, planning corporate strategy, and executing effective tactics.
question
Decision making Elements
answer
1. establish the objectives
2. identify the problem
4. examination of potential solutions
5. analysis of the relative costs and benefits
6. sensitivity analysis
7. implementation of the decision
question
Effective managers
answer
1. Teamwork skills
2. the ability to motivate teams
question
Economic profit
answer
The difference between total revenue and total economic cost. Economic cost includes a "normal" rate of return on the capital contributions of the firm's partners.
2. Helps determines the type and quantity of goods and services that are produced and sold, as well as the resulting derived demand for resources.
question
Economic costs
answer
should always be thought of as opportunity costs—that is, the costs of attracting a resource such as investment capital from its next best alternative use.
question
Innovation theory of profit
answer
1. above-normal profits are the reward for successful innovation
2. We'd expect high-profit areas to attract investment.
3. We'd expect low-profit areas to lose investment.
question
Shareholder wealth
answer
1. A measure of the value of a firm.
2. Shareholder wealth is equal to the value of a firm's common stock, which, in turn, is equal to the present value of all future cash returns expected to be generated by the firm for the benefit of its own
question
Shareholders are
answer
principals
question
managers are
answer
agents
question
Agency costs
answer
Costs associated with resolving conflicts of interest among shareholders, managers, and lenders.
1. grants of restricted stock or deferred stock options to structure executive compensation in such a way as to align the incentives for management with shareholder interests.
2. internal audits and accounting oversight boards to monitor management's actions. These initiatives strengthen the firm's corporate governance.
3. bonding expenditures and fraud liability insurance to protect the shareholders from managerial dishonesty.
4. Complex internal approval processes designed to limit managerial discretion, but which prevent timely responses to opportunities.
question
NPV was invented to
answer
1. to value bonds where all the cash flows are known and guaranteed by contract.
*No one possesses a right to receive profit or surpluses in an NFP enterprise.
question
Managers should concentrate on
answer
- maximizing shareholder value alone only if three conditions are met.
1. complete markets
2. no significant asymmetric information
3. known recontracting costs.
question
Public goods
answer
Goods that may be consumed by more than one person at the same time with little or no extra cost, and for which it is expensive or impossible to exclude those who do not pay
question
Cost-benefit analysis
answer
A resource-allocation model that can be used by public sector and not-for-profit organizations to evaluate programs or investments on the basis of the magnitude of the discounted costs and benefits.
question
NFP spending
answer
Normally constrained by a budget ceiling
the goals actually used in practice can be any one of the following
1.Maximize the benefits for given costs
2.Minimize the costs while achieving a fixed level of benefits
3.Maximize the net benefits (benefits minus costs).
question
COMPLETE MARKETS
answer
liquid markets for firm's inputs and by-products (including polluting by-products).
question
No asymmetric information
answer
Future input costs are part of the present value of expected cash flows.
question
Shareholders have a residual claim
answer
on the firm's net cash flows.
question
All other stakeholders have
answer
have contractual expected returns
question
4 Important Fundamental Microeconomic Concepts
answer
1. demand and supply
2. marginal analysis
3. net present value
4. the meaning and measurement of risk
question
Demand and supply simultaneously
answer
determine equilibrium market price
question
supply and demand are
answer
explicitly rates per unit time period
question
Demand
answer
-A potential concept often distinguished from the transactional event of "units sold."
-the potential sales concept of customer traffic
question
supply
answer
is like scenario planning for operations than it is like actual production, distribution, and delivery.
question
Equilibrium market price results
answer
from the interaction of demanders and suppliers involved in an exchange
question
a supplier's variable cost will
answer
also influence the market price observed
question
equilibrium price in a marketplace is related
answer
1. intrinsic use value
2. Production cost
3. input scarcity
question
Marginal Use Value
answer
The additional value of consumption of one more unit
*The greater the utilization already, the lower the use value remaining.
question
marginal utility
answer
The use value obtained from the last unit consumed.
question
Individual Demand Curve
answer
the greatest quantity of a good demanded at each price the consumers are willing to buy, holding other influences constant
question
demand schedule (demand curve)
answer
-the simplest form of the demand relationship.
-It's a list of prices and corresponding quantities of a commodity that would be demanded by some individual or group of individuals at uniform prices.
question
demand functions
answer
The relationship between quantity demanded perunit of time and all the determinants of demand.
question
Substitute goods
answer
Alternative products whos edemand increases when the price of the focal product rises.
question
Complementary goods
answer
Complements in consumption whose demand decreases when the price of the focal product rises
question
supply function
answer
A relationship between quantity supplied and all the determinants of supply.
question
Supply schedule
answer
is a list of prices and corresponding quantities that an individual or group of seller's desires to sell at uniform prices
question
changes in the price (P) of the good or service will result
answer
only in movement along the given supply curve
question
As with demand, a movement along a supply curve is referred to as a
answer
change in the quantity supplied, while holding constant other determinants of supply.
question
supply curve
answer
A relationship and quantity supplied per unit time, holding other determinants of supply constant.
question
marginal analysis
answer
A basis for making various economic decisions that analyzes the additional (marginal) benefits derived from a particular decision and compares them with the additional (marginal) costs incurred.

-One of the most useful concepts in microeconomics.
"marginal cost equals marginal revenue
-Long-term investment decisions (capital expenditures) also are made using marginal analysis decision rules
-marginal analysis instructs decision makers to determine the additional(marginal) costs and additional (marginal) benefits associated with a proposed action.
-Only if the marginal benefits exceed the marginal costs should the action be taken.
question
Marginal return as the difference between marginal benefits and marginal costs
answer
then an equivalent optimality condition is that the level of the activity should be increased to the point where the net marginal return is zero.
question
When costs and benefits occur at approximately the same time,
answer
the marginal decision rule applies.
question
present value
answer
The value today of a future amount of money or a series of future payments evaluated at the appropriate discount rate.
question
Risk
answer
A decision-making situation in which there is variability in the possible outcomes, and the probabilities of these outcomes can be specified by the decision maker.
question
probability
answer
The percentage chance that a particular outcome will occur.
question
expected value
answer
The weighted average of the possible outcomes where the weights are the probabilities of there spective outcomes
question
standard deviation
answer
A statistical measure of the dispersion or variability of possible outcomes.
question
coefficient of variation
answer
The ratio of the standard deviation to the expected value. A relative measure of risk
question
Average profit increases
answer
as long as marginal profit exceeds average profit.
question
Maximizing average profit doesn't
answer
doesn't maximize total profit.
question
We will be using the bell curve and the concepts around it to help
answer
us make critical decisions about our analysis.
question
Demand analysis
answer
Provides the insights necessary for marketing teams to manage demand effectively.
Helps forecast unit sales to inform operations decisions.
Projects the revenue portion of a firm's cash flow stream for financial planning.
(1)It provides the insights necessary for the effective management of demand.
(2)It aids in forecasting sales and revenues.
(3) It projects the revenue portion of a firm's cash flow stream.
question
Price elasticity of demand
answer
A measure of the sensitivity of quantity demanded to a change in one of the factors influencing demand
* price, advertising, promotions, packaging, or income levels.
question
The demand schedules
answer
-the simplest form of the demand relationship
a list of prices and corresponding quantities of a -- --^product or service that would be demanded over a particular time period
-the lower the price, the greater the quantity demanded
question
Substitution effect
answer
as the price declines, the good becomes relatively cheaper. A rational consumer maximizes satisfaction by reorganizing consumption until the marginal utility in each good per dollar is equal. We buy more.
question
-Purchasing power effect
answer
as the price of goods declines, the consumer can purchase more of all goods since his or her real income increases. So, as the price falls, we typically buy more.
question
law of demand"
answer
The movement down a single demand schedule.
question
A shift of demand schedule
answer
Demand schedules shift when one of the determinants of demand discussed
Example: gas guzzler cars had lower sales when gas prices went up.
question
Purchasing Power
answer
When the price of a good declines, the effect of this decline is that the purchasing power of the con-sumer has increased (purchasing power effect of the price change)
Consumers Savings= increased purchasing power

Which could mean the ability to purchase more
Sign and magnitude of the purchasing power effect of a price change has to do with the positioning and targeting decisions in the firm's marketing plan
whether the product is upscale or down market positioned and at whom the product is targeted.
question
Substitution Effects
answer
Result of price decline, the rational consumer can increase their satisfaction or utility by purchasing more of the good whose price has declined and less of the substitutes. (substitution effect of the price change)

Example: decrease in the relative price of movies versus restaurantmeals leads to an increase in the quantity demanded of movies.

the combined impact of the purchasing power and substitution effects, a decline in the price will always have a positive impact on the quantity demanded income-superior goods and services
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Implicit Demand Function
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Qd = F(P, PS,PC,Y,A,AC,N,Cp,Pe,Ta,T=S,Target;Switching Cost;Positioning)
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Targeting
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The subject of extensive marketing research using surveys, focus groups, and statistical analysis.

Inclinations and declinations of potential target customer groups before signing their promotions and ad campaigns.
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as purchasing power rises, any goods and services that the target households perceive as
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inferior to some preferable substitute will likely experience declining unit sales.
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Demand Determinants
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Controlled by management
price, advertising, product quality, and customer service
outside the direct control of the firm
disposable income and the prices of competitors' products
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Elasticity
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a ratio of the percentage change in quantity to the percentage change in a determinant
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Ceteris Paribus
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all other things remaining unchanged
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price elasticity of demand
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The ratio of the percentage change in quantity demanded to the percentage change in price assumes that all other factors influencing demand remain unchanged.
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Marginal revenue
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The change in total revenue results from a one-unit change in quantity demanded.
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Firms should always seek to raise prices for products
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discovered occupying the inelastic range of their demand.
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The most important determinant of the price elasticity of demand
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is the availability and perceived closeness of substitutes.
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Income elasticity
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The ratio of the percentage change in quantity demanded to the percentage change in income assumes that all other factors influencing demand remain unchanged.
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For most products, income elasticity is expected to be positive
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that is, Ey>0. Such goods are referred to as income-superior goods.
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Those goods having a calculated income elasticity t
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that is negative are called inferior goods.
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Advertising elasticity
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measures the responsiveness of sales to changes in advertising expenditures as measured by the ratio of the percentage change in sales to the percentage change in advertising expenditures.
The higher the advertising elasticity coefficient EA, the more responsive sales are to changes in the advertising budget.
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Cross price elasticity measured between Products A and B are positive =
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the two products are referred to as substitutes for each other.
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A negative cross-price elasticity, on the other hand, indicates that
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the two products are complementary.
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Factors that affect demand change simultaneously
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determine their combined impact on the quantity demanded.
Advertising expenditures and competitors' prices are expected to remain the same in the next period.
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Specification of the model
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formulate the demand model, select a Functional Form
Estimate the parameters
Develop forecasts from the model
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Dependent Variable
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quantity in units, quantity in dollar value (as in sales revenues)
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Independent Variables
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variables thought to influence the quantity demanded
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Simple Linear Regression: Assumptions
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The dependent variable is random.

A straight-line relationship exists.

Each value of X is associated with a probability distribution, p(y|x), of possible values of the Y. The error term has a mean of zero and a finite variance.
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A regression equation can be used to
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make predictions concerning the value of Y, given any particular value of X.
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A measure of the accuracy of estimation with the regression equation can be obtained by
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Calculating the standard deviation of the errors of prediction (also known as the standard error of the estimate).
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Econometrics
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is a collection of statistical techniques available for estimating such relationships
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measuring demand relationships
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Regression
correlation analysis
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inverse demand function
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identifies the maximum price that can be charged
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standard error of the estimate
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The standard deviation of the error term in a regression model.
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coefficient of determination
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A measure of the proportion of total variation in the dependent variable that is explained by the independent variable(s).
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Autocorrelation
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-An econometric problem characterized by the existence of a significant pattern in the successive values of the error terms in a linear regression model.
-Negative autocorrelation reflects an undershooting and overshooting process like purchases of storable consumer goods
-Positive autocorrelation can result from cyclical and seasonal variation in economic variables.
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Heteroscedasticity An econometric
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Problem characterized by the lack of a uniform variance of the error terms surrounding the regression line.
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Multicollinearity An econometric
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Problem characterized by a high degree of intercorrelation among explanatory variables in a regression equation.
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Identification problem
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-A difficulty encountered in empirically estimating demand function by regression analysis.
-This problem arises from the simultaneous relationship between two functions, such as supply, and demand.
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the shareholder value of a firm depends on
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accurately forecasting these components of the expected future cash flows.
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GDP=
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Gross Domestic Product
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Forecasting significance
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*Both public and private enterprises operate under conditions of uncertainty.
•Management wishes to limit this uncertainty by predicting changes in cost, price, sales, and interest rates.
•Accurate forecasting can help develop strategies to promote profitable* trends and to avoid unprofitable ones.
•A forecast is a prediction concerning the future. Good forecasting will reduce, but not eliminate, the uncertainty that all managers feel.
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Forecasting Techniques
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1. Deterministic trend analysis
2. Smoothing techniques
3. Barometric indicators
4. Survey and opinion-polling techniques
5. Macro econometric models
6. Stochastic time-series analysis
7. Forecasting with input-output tables
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The accuracy of a forecasting model is
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measured by how close the actual variable, Y, ends up to the forecasting variable.
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A root mean square error
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RMSE, is used to evaluate the accuracy of a forecasting model; smaller the value of RMSE, greater the accuracy.
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two major categories for forecasting the value of a particular variable
time-series data
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time-series data- A series of observations taken on an economic variable at various points in time.

Cross-sectional data- Series of observations taken on different observation units (e.g., households, states, or countries) at the same point in time
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1. secular trends
2. cyclical variations
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1. Long-run changes (growth or decline) in an economic time-series variable.
2. Major expansions and contractions in an economic series that usually are longer than a year in duration.
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seasonal effects
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Variations in a time series during a year that tend to appear regularly from year to year.

Estimated by: Ratio-to-Trend Method (assumes that the trend value is multiplied by the seasonal effect)
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Dummy Variables
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is a variable that normally takes on one of two values—either 0 or 1.
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Random fluctuations
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an economic series may be influenced by random factors that are unpredictable such as hurricanes, floods, and tornados, as well as extraordinary government actions like a wage-price freeze or a declaration of war.
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Linear Trends
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A linear time trend may be estimated by using least-squares regression analysis to provide an equation of a straight line of "best fit."
Linear time trend forecasting is easy and inexpensive to do, but it is generally too simple and inflexible to be used in many forecasting circumstances.
Constant rate of growth time trends is one alternative.
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SMOOTHING TECHNIQUES
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A smoothing forecast method is used to eliminate distortions arising from random variations.
Best when data series tends to change slowly between periods
assumes that a repetitive underlying pattern can be found in the historical values of a variable that is being forecast.
taking an average of past observations, smoothing techniques attempt to eliminate the distortions arising from random variation in the series
are cheap to develop and inexpensive to operate.
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Survey and opinion-polling
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they may help to uncover if consumer tastes are changing or if business executives begin to lose confidence in the economy
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•Macroeconomic surveys include:
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-Plant and equipment expenditure plans
-Plans for inventory changes and sales expectations
-Consumer expenditure plans
-Sales force polling
-Surveys of consumer intentions
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Quantitative easing
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Expansionary monetary policy focused on longer term bonds and mortgage backed securities.
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transaction risk exposure
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A change in cash flows resulting from contractual commitments to pay in or receive foreign currency.
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translation risk exposure
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An accounting adjustment in the home currency value of foreign assets or liabilities.
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operating risk exposure
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A change in cash flows from foreign or domestic sales resulting from currency fluctuations.
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Sterilized interventions
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Central bank transactions in the foreign exchange market accompanied by equal off setting transactions in the government bond market, in an attempt to alter short-term interest rates without affecting the exchange rate.
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Arbitrage
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Buying cheap and selling elsewhere for an immediate profit.
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Speculation
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Buying cheap and selling later for a delayed profit (or loss).
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relative purchasing power parity
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A relationship between differential inflation rates and long-term trends in exchange rates.
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law of comparative advantage
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A principle defending free trade and specialization in accordance with lower relative cost.
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absolute cost advantage
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A comparison of nominal costs in two locations, companies, or economies.
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real terms of trade
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Comparison of relative costs of pro-duction across economies.
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internal hedge
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A balance sheet offset or foreign payables offset to fluctuations in foreign receipts attributable to exchange rate risk.
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free trade area
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A group of nations that have agreed to reduce tariffs and other trade barriers.
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value at risk
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The notional value of a transaction exposed to appreciation or depreciation because of ex-change rate risk.
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Maquiladora
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A foreign-owned assembly plant in Mexico that imports and assembles duty-free components for export and allows owners to pay duty only on the "value added."
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parallel imports
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which occur any time a foreign export product is purchased in one EU country for resale in another EU country.

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