-Obtains value back
-Matches brand positioning
-Affects demand
-Can be used as a segmentation tool
Elasticity
Greater When...
-Don’t care much about the purchase
-Don’t have strong preferences
-Don’t have strong brand loyalty
-Have limited income
Show product combinations with price; ask “Which do you most prefer?” “Next?”
Psychology of Pricing
Compromise Effect
Referent Pricing
Segment Pricing
Yield Management
Two-Part Tariffs
Coupons
Redemption rate- 1%
only relevant to coupon clippers
Game Theory
Auctions
English auctions: bids start low & increase
Dutch auctions: bids start high & decrease
Value
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
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Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
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