Greenwashing and Why Environmental Initiatives Fail

Week 5 Discussions and Required Resources

Assignment: This is a two-part assignment. Each part must be at least 200 words unless otherwise noted. Please read all attachments and follow ALL instructions.

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To receive full credit you must include at least 2 citations of scholarly support to your answers for each discussion post (i.e. Discussion One – 2 citations, Discussion Two – 2 citations).  Citations should be within your post and include (Author, year, page number) if you are using a quote, page number is not required if you are paraphrasing.  Just listing references and not using them in your post does not count as a citation or support.  You can use your textbook as scholarly support and remember to include a reference for the support cited.  

Part 1: Greenwashing 
Consider your place of employment or a place where you would like to be employed. Summarize the company’s culture as it relates to sustainability and commitment to “being green.” Specifically, outline the steps that could be taken to build an “eco-advantage” culture that would exceed the current status quo, taking into account supply chains, business operations, and product end use.

Part 2: Why Environmental Initiatives Fail
Identify what you believe to be the primary reason why a particular company’s environmental initiative might fail. Identify the company and the initiative that you are addressing. How might this hurdle be overcome? 

Required Resources
Text
Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.

· Chapter 10: Why Environmental Initiatives Fail

Multimedia
· Name that sin!: Spot the greenwashing sins to become a smarter consumer! (Links to an external site.) (2013). Retrieved from  http://sinsofgreenwashing.org/games-tools/name-that-sin-game/

· This game supports the Greenwashing discussion for this week.

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