To help integrate what you are learning each week, as well as to help you illustrate your growing subject matter expertise, you’ll complete a weekly blog-style post that focuses in some way on one or more of the topics covered that week. Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Your weekly application posts should go beyond merely reiterating what was covered in the course materials. They should show your target audience(s) how to apply marketing concepts, techniques, or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, lighthearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must be (1) informative to your target audience and (2) pertain in some way to the week’s material for this course. Other than that, you have free reign. Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what would work best for your target audience. You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or region or marketplace.
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