Choose as your client an existing major corporation, government or non-profit organization. Develop a PR campaign for it to implement in at least two different cultural clusters that do not include the United States. Include the following sections:
A. Explain your client, the goals and timeframe of the campaign, and how you will measure success (1 single-spaced page)
B. For each country/culture in which you will implement the campaign, explain elements of the local culture that will inform how you craft your messages and strategies (1 single-spaced page for each country/culture)
C. Explain the tactics you will use to achieve your goals (1 single-spaced page for each country/culture)
D. Explain the message you will craft for each country/culture and why you have developed them as such (1 single-spaced page for each country/culture)
7 pages, single-spaced.
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