MKTG 410

Discussion topic (150 words)

First, identify a firm that would like consumers to change the attitudes of its consumers. Think about different attitude change strategies discussed in the book, then discuss strategies that could be used in an advertising or promotional campaign to bring about this change.

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You should consider cost effectiveness and feasibility in your evaluation. For example, it is very difficult to change currently held beliefs. Therefore, if you suggest trying to do this, you must specify how and how realistic you expect this effort to be. Note that if you suggest heavy repetition of an advertising campaign, the firm or organization in question should have the resources to be able to afford this.

Refer to Consumer behavior theories
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