Module 3 Rhetorical Analysis

Watch two (2) other students’ Final Videos

Analyze these students’ ethos in their videos.  Watch the videos and try to identify places in these talks where the students establish credibility with their audience.  Ethos pertains to the ethical argument, so when we say “credibility” we mean that the audience sees or hears the speaker say or do something that seems ethical, and encourages us to trust him or her.  The “ethical” part of this appeal pertains quite specifically to a sense of goodwill or moral character, an encouraging tone — ethos is often called the character argument.  What this means is you are not only looking for “good research” or “knowledge” as a means to think the speaker has ethos or credibility.  Instead, look for the values that he or she conveys, the tone that clarifies that the speaker cares about something important, shows a moral character, a sense of goodwill, etc.