Company- McDonald’s  Industry – Restaurant  
 1.  Executive Summary
2      Industry: Background and Situation Analysis
3      Company: Background and Situation Analysis. SITUATION ANALYSIS should include things like SWOT Analysis. You must provide an in-text citation for every paragraph if you are using SWOT form any web site.
4      Brand: Background and Situation Analysis. SITUATION ANALYSIS should include things like SWOT Analysis. 
5      Strategic Focus: Mission, Vision, Values
6      Research Methodology
7      Ethics and Corporate Social Responsibility
8.     Bibliography 
Information about the industry includes multiple competitors: Burger King, Wendy’s, White Castle etc. Facts of interest include statistics such as the size and growth rate of the industry, the number of competitors, the different segments (types of restaurants).
Description of the industry and competitors
Size of restaurant industry
    Dollar sales
    Number of restaurants
Competitor’s market share (dollar share and share of locations)
Concentration of industry (highly concentrated, moderately concentrated, fragmented)
Number of restaurant types (burger, chicken, pizza, coffee)
Industry growth rate
Restaurant segments
(Some examples of segments include, dine-in and take-out, Italian, Chinese, Mexican etc.,
hamburgers, chicken, pizza, and tacos)
Information about the company includes all the divisions and restaurants owned by the company.  Sales, profit, business units, history, mission, vision, values, number of employees, number of restaurant locations, the year founded, the senior executives etc and the change in sales, profit, number of stores etc. over time.
Information about the brand is specific to the restaurant operations, not the corporation. Remember the corporation has many divisions some of which might be financial services, real estate etc which are separate from their restaurant operations.
Jurevicius, O. (2020, January 10). McDonalds SWOT Analysis (5 Key Strengths in 2020). Strategic Management Insight.

McDonald’s SWOT Analysis(2019)

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Martínez., R., Holman, & Fely. (2019, November 28). McDonald’s SWOT Analysis. Business Strategy Hub.
You can use the websites above, but you can’t just copy and paste the entire SWOT analysis into your report.
You must provide an in-text citation for every paragraph.

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